Global: travel & tourism number of users 2018-2027

The global number of users in the travel & tourism market was forecast to continuously increase between 2023 and 2027 by in total 310.7 million users (+16.8 percent). After the seventh consecutive increasing year, the indicator is estimated to reach 2.2 billion users and therefore a new peak in 2027.

Find further information concerning number of users in China and revenue in Vietnam.

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Number of users of travel & tourism worldwide from 2018 to 2027 (in millions)

Characteristic	Number of users in million
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The Travel & Tourism market contains package holidays, hotel stays, private vacation rentals, camping and cruises. Users represent the number of travelers. Well-known providers of package holidays are online travel agencies (OTAs) such as Expedia and Opodo and tour operators such as TUI. Specialized providers of hotels and private accommodation booked online are, for example, Hotels.com, Booking.com, and Airbnb. The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Offline bookings made, for example, in a travel agencies office or by telephone are also included in this market.

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