Industry revenue of »printing and service activities related to printing« in Italy 2011-2023

Italy is among the top three countries in the European region in terms of revenue from enterprises operating in the printing and related industries. Like any other industry, digital disruption is reshaping its industry dynamics and cannibalizing the share of traditional printing, thus leading to falling revenues.

The two largest contributors, advertising and publishing media, have both shifted their bets to digital channels. Other revenue components such as banking forms and retail catalogs, are also in low demand due to the increased prevalence of digital banking and e-commerce.

Digital disruption hurting legacy players

Increase in internet penetration has led to a surge in the global demand for news-on-the-go, and Italy is no different. Therefore, the 50% estimated growth in the country’s ePublishing industry during 2017-2023, comes as no surprise, with e-Paper accounting for the maximum share. Consequently, almost half of the enterprises in the newspaper printing business had to shut shop over the 8 years leading up to 2016, with the industry now expected to witness falling revenues over the short to medium term.

Industry revenue of »printing and service activities related to printing« in Italy from 2011 to 2023

other printingpre-press and pre-media servicesbinding and related servicesprinting of newspapers
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Sources

Supplementary notes

* Estimate - This also applies for past years as data provided by statistical institutions often is not available for more recent years.

Currency conversion factor: (EUR -> USD) = 1.186

The industry classification is based on the NACE Rev.2 - system in Italy. The industry “printing and service activities related to printing“ has the code “C181“.

Details on the methodology can be found here.

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