Global: video-on-demand ARPU 2017-2025, by segment

In 2021, the Video Streaming (SVoD) segment in the Video-on-Demand market worldwide generated the highest average revenue at a value of approximately 65.68 U.S. dollars per user. According to estimates of the Statista Digital Market Outlook, the Video Downloads (EST) segment generated the lowest average revenue at 7.95 U.S. dollars per user. The average revenue per user in each segment is expected to increase in the coming years apart from that of the Video Downloads segment. Statista's Digital Market Outlook provides forecasts, profound market insights and key performance indicators on the most relevant markets of the Digital Economy and includes a variety of different digital goods and services. Besides worldwide revenue forecasts for more than 150 countries and regions, Statista offers additional insights into the development of users and clients. The Forecast was adjusted for the expected impact of COVID-19.

Average revenue per user of the Video-on-Demand market worldwide from 2017 to 2026, by segment (in U.S. dollar)

Characteristic	Video Streaming (SVoD)	Pay-per-View (TVoD)	Video Downloads (EST)
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Supplementary notes

Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.

A detailed methodology can be found on the Statista Market Outlook.

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