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Reasons to follow online shop accounts on social media by U.S. consumers 2018
Reasons to follow online shop accounts on social media by U.S. consumers 2018
For what reasons do you follow online shop accounts?
by Alexander Kunst,
last edited
Mar 7, 2019
This statistic shows the results of a survey conducted in the United States in 2018 on online shopping. Some 50 percent of the respondents stated that they are following online shop accounts on social media to be informed about discount offers.
The Survey Data Table for the Statista survey Online-Shopping in the U.S. 2018 contains the complete tables for the survey including various column headings.
For what reasons do you follow online shop accounts?
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by Alexander Kunst,
last edited
Mar 7, 2019
This statistic shows the results of a survey conducted in the United States in 2018 on online shopping. Some 50 percent of the respondents stated that they are following online shop accounts on social media to be informed about discount offers.
The Survey Data Table for the Statista survey Online-Shopping in the U.S. 2018 contains the complete tables for the survey including various column headings.
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- Region
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- Survey time period
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- Number of respondents
- 896 respondents
- Age group
- 18 years and older
- Special properties
- consumers who use social networks
- Supplementary notes
- multiple answers were possible
More information
- Region
- Sign Up for Account
- Survey time period
- Sign Up for Account
- Number of respondents
- 896 respondents
- Age group
- 18 years and older
- Special properties
- consumers who use social networks
- Supplementary notes
- multiple answers were possible
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- Distribution of global e-commerce sessions as of June 2018, by source and mediumShare of e-commerce sessions worldwide 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and mediumShare of e-commerce session revenue worldwide 2018, by source and medium
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- Share of retail e-commerce traffic in the referred by leading social media as of 1st quarter 2019Leading social media e-commerce referrers in the U.S. 2019
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- Social media activities on select social networks by social media users in the United States in February 2019U.S. social media activities 2019, by platform
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- Influence of social media on purchasing decisions of consumers in the United States as of May 2018Influence of social media on U.S. consumer purchasing decisions 2018
- Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by countryOnline users influenced by reading social media 2018, by country
- Social commerce activities according to internet users worldwide as of 1st quarter 2019, by age groupGlobal usage of social media during path to purchase 2019, by age group
- Preferred sources of inspiration for online shoppers worldwide as of February 2019Sources of shopping inspiration for digital shoppers worldwide 2019
- Online sources used by consumers worldwide to start searching for products as of February 2019Online sources for product searches worldwide 2019
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- Share of online consumers in the United States who have purchased products directly via social media as of May 2018U.S. social media purchase penetration 2018
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- For what reasons do you follow online shop accounts?Reasons to follow online shop accounts on social media by U.S. consumers 2018
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Statistics
- Usage of direct-purchase on social media by U.S. consumers 2018
- Italy: number of online followers of NGO COOPI 2017, by platform
- Number of visitors to the websites of European soccer clubs in September 2017
- Magazines' social media followers in Finland 2019, by channel
- Share of domestic visitors to the websites of European soccer clubs in September 2017
- UK: distribution of journalists' social media followers 2012-2014, by follower number
- Return rate of online ordered electronic devices by U.S. consumers 2018
- Italy: social media engagement of NGO Doctors with Africa CUAMM 2015, by platform
- Moment when the return policies of an online shop are checked by U.S. consumers 2018
- Reasons to return an online ordered article for U.S. consumers 2018
- Perceived disadvantages of an account with an online shop for U.S. consumers 2018
- Important characteristics of online shops for U.S. consumers 2018
- Return rate of online ordered groceries by U.S. consumers 2018
- Importance of free shipping when shopping online in the Nordics 2017, by country
- Popularity of journalists on social media in U.S. 2014
- Instagram: heads of LatAm states with most followers 2018
- Reasons for canceling an online shopping process by U.S. consumers 2018
- Perceived advantages of an account with an online shop for U.S. consumers 2018
- Sales volume of online shops in China 2012
- Importance of free returns when shopping online in the Nordics 2017, by country
Studies
- Beauty content on social media
- Cross-border online shopping in the Netherlands
- Cross-border online shopping in Belgium
- Online shopping events in Latin America
- B2C E-commerce in the Netherlands
- Pinterest
- Online shopping in Italy
- Black Friday e-commerce in Brazil
- E-commerce in Canada
- Online pet care market in the U.S.
- 2019 Consumer Research Report
- Monetate EQ4 2018
- Insights 2017 - E-commerce in the US, UK & Nordics
- 2018 Canadian E-commerce Monitor
- Webshoppers 38th Edition
Statistics on "Social commerce"
- Social commerce adoption among retailers in North America from 2017 to 2018
- Share of social referrals to e-commerce websites in the United States as of 1st quarter 2019, by device
- Distribution of global e-commerce sessions as of June 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and medium
- Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium
- Distribution of global online retail website social traffic and GMV as of 1st half 2018, by source
- Share of retail e-commerce traffic in the referred by leading social media as of 1st quarter 2019
- Year-on-year referral traffic growth of leading social networks in the United States as of 2nd quarter 2019
- Average value of global online shopping orders as of 1s quarter 2019, by traffic source (in U.S. dollars)
- Social media activities on select social networks by social media users in the United States in February 2019
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018
- Influence of social media on purchasing decisions of consumers in the United States as of May 2018
- Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by country
- Social commerce activities according to internet users worldwide as of 1st quarter 2019, by age group
- Preferred sources of inspiration for online shoppers worldwide as of February 2019
- Online sources used by consumers worldwide to start searching for products as of February 2019
- Online sources where digital shoppers in the United States start searching for products as of February 2019
- Share of internet users in the United States who are interested in purchasing products through social media as of April 2019, by age group
- Share of online consumers in the United States who have purchased products directly via social media as of May 2018
- Do you use the direct-purchase option when you find an interesting product on social media?
- Favorite ways to shop online today and considerations for the future according to digital shoppers in the United States as of January 2019
- Locations and channels where digital shoppers in the United States plan to do more shopping in 2018
- Concerns that stop online consumers in the United States from purchasing directly through social media as of May 2018
- Percentage of consumers worldwide who have never made a purchase due to online or social media advertisements as of January 2019, by country
- Percentage of consumers worldwide who have never made a purchase due to online or social media advertisements as of January 2019, by age group
- Social media marketing usage rate in the United States from 2013 to 2019
- Leading methods of online businesses worldwide to market their goods internationally as of October 2018
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user type
- Sources of brand discovery for Generation Z in the United States as of March 2019
- Sources of brand discovery for Generation X in the United States as of March 2019
- Sources of brand discovery for Baby Boomers in the United States as of March 2019
- For what reasons do you follow online shop accounts?
- Number of online followers the Italian non-governmental organization COOPI in 2017, by platform
- Number of visitors to the leading European soccer clubs' websites in September 2017 (in million visitors)
- Magazines' social media followers in Finland as of February 2019, by channel
- Share of domestic and foreign visitors to the leading European soccer clubs' websites in September 2017
- Distribution of journalists' followers on their preferred social media site in the United Kingdom (UK) from 2012 to 2014, by number of followers
- How many in percent of your online orders of electronic devices do you return? We are referring to the number of deliveries, no matter how many items they contain. If you're not sure, please estimate.
- Social media engagement of the Italian not-for profit NGO Doctors with Africa CUAMM in 2015, by platform
- When do you usually check the return policies of an online shop?
- For what reasons do you return an article that you have ordered online?
- What disadvantages do you see in having a personal account with an online shop?
- Which characteristics are important to you in an online shop?
- How many in percent of your online orders of groceries and beverages do you return? We are referring to the number of deliveries, no matter how many items they contain. If you're not sure, please estimate.
- Importance of free shipping according to online shoppers in the Nordics in 2017, by country
- Popularity of journalists on preferred social media sites in United States in 2014
- Leading political leaders/entities in Latin America as of October 2018, by number of Instagram followers
- For what reasons do you cancel an online shopping process?
- What advantages do you think does a personal account with an online shop have?
- Sales volume of online shops in China in 2012
- Importance of free returns according to online shoppers in the Nordics in 2017, by country
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