Usage of direct-purchase on social media by U.S. consumers 2018

Published by
Alexander Kunst,
Jan 6, 2020
This statistic shows the results of a survey conducted in the United States in 2018 on online shopping. Some 32 percent of the respondents stated that they are using the direct-purchase option occasionally on social media.
The Survey Data Table for the Statista survey Online-Shopping in the U.S. 2018 contains the complete tables for the survey including various column headings.

Do you use the direct-purchase option when you find an interesting product on social media?

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Number of respondents

666 respondents

Age group

18 years and older

Special properties

consumers who use social networks and follow online shop accounts

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