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Usage of direct-purchase on social media by U.S. consumers 2018
Usage of direct-purchase on social media by U.S. consumers 2018
Do you use the direct-purchase option when you find an interesting product on social media?
This statistic shows the results of a survey conducted in the United States in 2018 on online shopping. Some 32 percent of the respondents stated that they are using the direct-purchase option occasionally on social media.
The Survey Data Table for the Statista survey Online-Shopping in the U.S. 2018 contains the complete tables for the survey including various column headings.
Do you use the direct-purchase option when you find an interesting product on social media?
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Description
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This statistic shows the results of a survey conducted in the United States in 2018 on online shopping. Some 32 percent of the respondents stated that they are using the direct-purchase option occasionally on social media.
The Survey Data Table for the Statista survey Online-Shopping in the U.S. 2018 contains the complete tables for the survey including various column headings.
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- Region
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- Survey time period
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- Number of respondents
- 666 respondents
- Age group
- 18 years and older
- Special properties
- consumers who use social networks and follow online shop accounts
More information
- Region
- Sign Up for Account
- Survey time period
- Sign Up for Account
- Number of respondents
- 666 respondents
- Age group
- 18 years and older
- Special properties
- consumers who use social networks and follow online shop accounts
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Statistics on "Social commerce"
- Influence
The most important statistics
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Share of online consumers in the United States who have purchased products directly via social media as of May 2018U.S. social media purchase penetration 2018
- Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017U.S. Millennial interest in purchasing products discovered via social media 2017
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017U.S. social commerce reach 2017, by platform
- Frequency with which social media users in the United States make a purchase that begins on a social media platform as of August 2017Frequency of U.S. online purchase journey start via social media 2017
- Social media content formats that influence internet users in the United States to purchase a product as of April 2017U.S. social media content format purchase influence 2017
- Average value of global online shopping orders as of 3rd quarter 2018, by traffic source (in U.S. dollars)Global online shopping order value 2018, by traffic source
- User engagement
The most important statistics
- Which of the following artificial intelligence (AI) or other technology capabilities would appeal to you if offered by a retailer? Appeal of tech capabilities offered by online retailers in the U.S. 2017, by age
- What action did you take after discovering a product in a brand's social media post?U.S. consumer actions after discovering a product in a brands social media post 2017
- In the last 3 months, have you discovered any retail products that you were interested in buying on any of the following social media channels?U.S. consumer interest in purchasing products discovered via social media 2017
- Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?U.S. consumer influence factors to purchase a retail product via social media 2017
- Which of the following aspects of social media influence your online shopping behavior?Social media e-commerce influence 2015
- How often do consumers seek out visual content prior to purchase?U.S. visual content access prior to purchase 2016
- Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017Global beauty fans using social media as a beauty retail platform 2017
The most important statistics
- Channels and locations where internet users in the United States complete purchases from brands discovered on Facebook as of December 2017U.S. Facebook brand discovery online purchase channels 2017
- Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age groupSocial media usage for brand research among U.S. Facebook users 2016, by age group
- Product brands with the most Facebook fans as of April 2019 (in millions)Most popular product brands on Facebook 2019
- Technology brands with the most Facebook fans as of April 2018 (in millions)Most popular technology brands on Facebook 2018
- Leading beauty brands with the most followers on Facebook as of April 2019 (in millions)Facebook: number of followers of popular beauty brands 2019
- Leading apparel brands with the most Facebook fans as of April 2019 (in millions)Facebook: number of fans of popular apparel brands 2019
- How often do consumers seek out visual content from other consumers prior to purchase?U.S. visual user-generated content access prior to purchase 2016
The most important statistics
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)Number of monthly active Instagram users 2013-2018
- Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by verticalInstagram: average branded IGC engagement rate 2017, by vertical
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)Most popular brands on Instagram 2017, by followers
- Leading luxury brands with the most followers on Instagram as of May 2018 (in millions)Instagram: number of followers of popular luxury brands 2018
- Leading fashion brands ranked by number of Instagram followers as of December 2017 (in millions)Instagram: most-followed fashion brands 2017
- Leading FMCG brands ranked by number of Instagram followers as of December 2017 (in millions)Instagram: most-followed FMCG brands 2017
- Leading beauty brands ranked by number of Instagram followers as of December 2017 (in millions)Instagram: most-followed beauty brands 2017
- Average number of monthly image posts by brands to Instagram from January 2016 to December 2017Instagram: monthly image posts by brands 2016-2017
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Statistics
- Reasons to follow online shop accounts on social media by U.S. consumers 2018
- Frequency of buying something from apple.com for U.S. consumers 2018
- Perceived disadvantages of an account with an online shop for U.S. consumers 2018
- Reasons for canceling an online shopping process by U.S. consumers 2018
- Perceived advantages of an account with an online shop for U.S. consumers 2018
- Frequency of buying something from amazon.com for U.S. consumers 2018
- Return rate of online ordered medication by U.S. consumers 2018
- Moment when the return policies of an online shop are checked by U.S. consumers 2018
- Reasons to return an online ordered article for U.S. consumers 2018
- Importance of free shipping when shopping online in the Nordics 2017, by country
- Return rate of online ordered clothing by U.S. consumers 2018
- Return rate of online ordered electronic devices by U.S. consumers 2018
- Return rate of online ordered groceries by U.S. consumers 2018
- Sales volume of online shops in China 2012
- Important characteristics of online shops for U.S. consumers 2018
- Importance of free returns when shopping online in the Nordics 2017, by country
- Browsing online before buying in-store Southeast Asia 2018
- Reasons for returning to online shopping in Southeast Asia 2018
- Italy: users shopping online via tablet 2018
- Most popular social media platforms to buy products and services in Hong Kong 2018
Studies
- Beauty content on social media
- Cross-border online shopping in Belgium
- Online shopping events in Latin America
- Cross-border online shopping in the Netherlands
- B2C E-commerce in the Netherlands
- Pinterest
- Online shopping in Italy
- E-commerce in Canada
- Online pet care market in the U.S.
- Black Friday e-commerce in Brazil
- sportsdirect.com – Store Analysis 2019
- bol.com – Store Analysis 2019
- ebags.com – Store Analysis 2019
- net-a-porter.com – Store Analysis 2018
- 2018 Canadian E-commerce Monitor
Statistics on "Social commerce"
- Leading social media platforms used by marketers worldwide as of January 2018
- Share of online consumers in the United States who have purchased products directly via social media as of May 2018
- Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
- Frequency with which social media users in the United States make a purchase that begins on a social media platform as of August 2017
- Social media content formats that influence internet users in the United States to purchase a product as of April 2017
- Average value of global online shopping orders as of 3rd quarter 2018, by traffic source (in U.S. dollars)
- Which of the following artificial intelligence (AI) or other technology capabilities would appeal to you if offered by a retailer?
- What action did you take after discovering a product in a brand's social media post?
- In the last 3 months, have you discovered any retail products that you were interested in buying on any of the following social media channels?
- Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?
- Which of the following aspects of social media influence your online shopping behavior?
- How often do consumers seek out visual content prior to purchase?
- Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017
- Channels and locations where internet users in the United States complete purchases from brands discovered on Facebook as of December 2017
- Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group
- Product brands with the most Facebook fans as of April 2019 (in millions)
- Technology brands with the most Facebook fans as of April 2018 (in millions)
- Leading beauty brands with the most followers on Facebook as of April 2019 (in millions)
- Leading apparel brands with the most Facebook fans as of April 2019 (in millions)
- How often do consumers seek out visual content from other consumers prior to purchase?
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by vertical
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)
- Leading luxury brands with the most followers on Instagram as of May 2018 (in millions)
- Leading fashion brands ranked by number of Instagram followers as of December 2017 (in millions)
- Leading FMCG brands ranked by number of Instagram followers as of December 2017 (in millions)
- Leading beauty brands ranked by number of Instagram followers as of December 2017 (in millions)
- Average number of monthly image posts by brands to Instagram from January 2016 to December 2017
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
- Distribution of posts on Instagram as of September 2018, by type
- Average number of video and image post user interactions on Instagram as of July 2017, by profile size
- For what reasons do you follow online shop accounts?
- How often do you buy something from apple.com? If you're not sure, please estimate.
- What disadvantages do you see in having a personal account with an online shop?
- For what reasons do you cancel an online shopping process?
- What advantages do you think does a personal account with an online shop have?
- How often do you buy something from amazon.com? If you're not sure, please estimate.
- How many in percent of your online orders of medication and drugstore articles do you return? We are referring to the number of deliveries, no matter how many items they contain. If you're not sure, please estimate.
- When do you usually check the return policies of an online shop?
- For what reasons do you return an article that you have ordered online?
- Importance of free shipping according to online shoppers in the Nordics in 2017, by country
- How many in percent of your online orders of clothing, shoes & accessories do you return? We are referring to the number of deliveries, no matter how many items they contain. If you're not sure, please estimate.
- How many in percent of your online orders of electronic devices do you return? We are referring to the number of deliveries, no matter how many items they contain. If you're not sure, please estimate.
- How many in percent of your online orders of groceries and beverages do you return? We are referring to the number of deliveries, no matter how many items they contain. If you're not sure, please estimate.
- Sales volume of online shops in China in 2012
- Which characteristics are important to you in an online shop?
- Importance of free returns according to online shoppers in the Nordics in 2017, by country
- Browsing online before buying in-store in Southeast Asia as of August 2018
- Reasons for returning to online shopping across Southeast Asia as of August 2018
- Share of users purchasing online via tablet in Italy in 2018, by channel
- Preferred social media channels to purchase products and services in Hong Kong as of October 2018
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