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Usage of direct-purchase on social media by U.S. consumers 2018
Usage of direct-purchase on social media by U.S. consumers 2018
Do you use the direct-purchase option when you find an interesting product on social media?
by Alexander Kunst,
last edited
Mar 7, 2019
This statistic shows the results of a survey conducted in the United States in 2018 on online shopping. Some 32 percent of the respondents stated that they are using the direct-purchase option occasionally on social media.
The Survey Data Table for the Statista survey Online-Shopping in the U.S. 2018 contains the complete tables for the survey including various column headings.
Do you use the direct-purchase option when you find an interesting product on social media?
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by Alexander Kunst,
last edited
Mar 7, 2019
This statistic shows the results of a survey conducted in the United States in 2018 on online shopping. Some 32 percent of the respondents stated that they are using the direct-purchase option occasionally on social media.
The Survey Data Table for the Statista survey Online-Shopping in the U.S. 2018 contains the complete tables for the survey including various column headings.
- Show sources information
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- Region
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- Survey time period
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- Number of respondents
- 666 respondents
- Age group
- 18 years and older
- Special properties
- consumers who use social networks and follow online shop accounts
More information
- Region
- Sign Up for Account
- Survey time period
- Sign Up for Account
- Number of respondents
- 666 respondents
- Age group
- 18 years and older
- Special properties
- consumers who use social networks and follow online shop accounts
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Year-on-year site visit growth via U.S. social networks 2019
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Statistics on "Social commerce"
- Social commerce adoption and referrals
The most important statistics
- Social commerce adoption among retailers in North America from 2017 to 2018North America: social commerce adoption in retail 2017-2018
- Share of social referrals to e-commerce websites in the United States as of 1st quarter 2019, by deviceE-commerce referral traffic in the U.S. 2019, by device
- Distribution of global e-commerce sessions as of June 2018, by source and mediumShare of e-commerce sessions worldwide 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and mediumShare of e-commerce session revenue worldwide 2018, by source and medium
- Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by mediumGlobal e-commerce referral traffic and GMV 2018, by medium
- Distribution of global online retail website social traffic and GMV as of 1st half 2018, by sourceGlobal e-commerce social traffic and GMV H1 2018, by source
- Share of retail e-commerce traffic in the referred by leading social media as of 1st quarter 2019Leading social media e-commerce referrers in the U.S. 2019
- Year-on-year referral traffic growth of leading social networks in the United States as of 2nd quarter 2019Year-on-year site visit growth via U.S. social networks 2019
- Social media influence
The most important statistics
- Social media activities on select social networks by social media users in the United States in February 2019U.S. social media activities 2019, by platform
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018Most influential digital channels on purchasing decisions in the U.S. 2018
- Influence of social media on purchasing decisions of consumers in the United States as of May 2018Influence of social media on U.S. consumer purchasing decisions 2018
- Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by countryOnline users influenced by reading social media 2018, by country
- Social commerce activities according to internet users worldwide as of 1st quarter 2019, by age groupGlobal usage of social media during path to purchase 2019, by age group
- Preferred sources of inspiration for online shoppers worldwide as of February 2019Sources of shopping inspiration for digital shoppers worldwide 2019
- Online sources used by consumers worldwide to start searching for products as of February 2019Online sources for product searches worldwide 2019
- Online sources where digital shoppers in the United States start searching for products as of February 2019U.S. digital shoppers preferred online sources for product search 2019
- Social commerce
The most important statistics
- Share of internet users in the United States who are interested in purchasing products through social media as of April 2019, by age groupU.S. interest in purchasing items via social commerce 2019, by age group
- Share of online consumers in the United States who have purchased products directly via social media as of May 2018U.S. social media purchase penetration 2018
- Do you use the direct-purchase option when you find an interesting product on social media?Usage of direct-purchase on social media by U.S. consumers 2018
- Favorite ways to shop online today and considerations for the future according to digital shoppers in the United States as of January 2019Favorite online shopping platforms in the U.S. 2019
- Locations and channels where digital shoppers in the United States plan to do more shopping in 2018Planned U.S. online shopping locations and channels 2018
- Concerns that stop online consumers in the United States from purchasing directly through social media as of May 2018U.S. consumer concerns about social commerce 2018
- Percentage of consumers worldwide who have never made a purchase due to online or social media advertisements as of January 2019, by countryConsumers worldwide who have never made a purchase due to online ads 2019, by country
- Percentage of consumers worldwide who have never made a purchase due to online or social media advertisements as of January 2019, by age groupConsumers worldwide who have never made a purchase due to online ads 2019, by age
- Brand discovery through social media
The most important statistics
- Social media marketing usage rate in the United States from 2013 to 2019Social media marketing penetration in the U.S. 2013-2019
- Leading methods of online businesses worldwide to market their goods internationally as of October 2018International marketing methods of online businesses worldwide 2018
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user typeGlobal social users who discover brands via selected sources 2018, by user type
- Sources of brand discovery for Generation Z in the United States as of March 2019Sources of brand discovery for Gen Z in the U.S. 2019
- Sources of brand discovery for Generation X in the United States as of March 2019Sources of brand discovery for Gen X in the U.S. 2019
- Sources of brand discovery for Baby Boomers in the United States as of March 2019Sources of brand discovery for Boomers in the U.S. 2019
- For what reasons do you follow online shop accounts?Reasons to follow online shop accounts on social media by U.S. consumers 2018
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Statistics
- Reasons to follow online shop accounts on social media by U.S. consumers 2018
- Moment when the return policies of an online shop are checked by U.S. consumers 2018
- Frequency of buying something from apple.com for U.S. consumers 2018
- Return rate of online ordered clothing by U.S. consumers 2018
- Important characteristics of online shops for U.S. consumers 2018
- Return rate of online ordered electronic devices by U.S. consumers 2018
- Return rate of online ordered groceries by U.S. consumers 2018
- Importance of free returns when shopping online in the Nordics 2017, by country
- Return rate of online ordered medication by U.S. consumers 2018
- Reasons to return an online ordered article for U.S. consumers 2018
- Perceived disadvantages of an account with an online shop for U.S. consumers 2018
- Reasons for canceling an online shopping process by U.S. consumers 2018
- Perceived advantages of an account with an online shop for U.S. consumers 2018
- Importance of free shipping when shopping online in the Nordics 2017, by country
- Sales volume of online shops in China 2012
- Frequency of buying something from amazon.com for U.S. consumers 2018
- Social media impact on purchasing according to U.S. teens 2013
- Browsing online before buying in-store Southeast Asia 2018
- Reasons for returning to online shopping in Southeast Asia 2018
- Italy: users shopping online via smartphone 2018
Studies
- Beauty content on social media
- Cross-border online shopping in the Netherlands
- Cross-border online shopping in Belgium
- Online shopping events in Latin America
- B2C E-commerce in the Netherlands
- Pinterest
- Online shopping in Italy
- Black Friday e-commerce in Brazil
- E-commerce in Canada
- Online pet care market in the U.S.
- 2019 Consumer Research Report
- Monetate EQ4 2018
- Insights 2017 - E-commerce in the US, UK & Nordics
- 2018 Canadian E-commerce Monitor
- Webshoppers 38th Edition
Statistics on "Social commerce"
- Social commerce adoption among retailers in North America from 2017 to 2018
- Share of social referrals to e-commerce websites in the United States as of 1st quarter 2019, by device
- Distribution of global e-commerce sessions as of June 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and medium
- Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium
- Distribution of global online retail website social traffic and GMV as of 1st half 2018, by source
- Share of retail e-commerce traffic in the referred by leading social media as of 1st quarter 2019
- Year-on-year referral traffic growth of leading social networks in the United States as of 2nd quarter 2019
- Average value of global online shopping orders as of 4th quarter 2018, by traffic source (in U.S. dollars)
- Social media activities on select social networks by social media users in the United States in February 2019
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018
- Influence of social media on purchasing decisions of consumers in the United States as of May 2018
- Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by country
- Social commerce activities according to internet users worldwide as of 1st quarter 2019, by age group
- Preferred sources of inspiration for online shoppers worldwide as of February 2019
- Online sources used by consumers worldwide to start searching for products as of February 2019
- Online sources where digital shoppers in the United States start searching for products as of February 2019
- Share of internet users in the United States who are interested in purchasing products through social media as of April 2019, by age group
- Share of online consumers in the United States who have purchased products directly via social media as of May 2018
- Do you use the direct-purchase option when you find an interesting product on social media?
- Favorite ways to shop online today and considerations for the future according to digital shoppers in the United States as of January 2019
- Locations and channels where digital shoppers in the United States plan to do more shopping in 2018
- Concerns that stop online consumers in the United States from purchasing directly through social media as of May 2018
- Percentage of consumers worldwide who have never made a purchase due to online or social media advertisements as of January 2019, by country
- Percentage of consumers worldwide who have never made a purchase due to online or social media advertisements as of January 2019, by age group
- Social media marketing usage rate in the United States from 2013 to 2019
- Leading methods of online businesses worldwide to market their goods internationally as of October 2018
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user type
- Sources of brand discovery for Generation Z in the United States as of March 2019
- Sources of brand discovery for Generation X in the United States as of March 2019
- Sources of brand discovery for Baby Boomers in the United States as of March 2019
- For what reasons do you follow online shop accounts?
- When do you usually check the return policies of an online shop?
- How often do you buy something from apple.com? If you're not sure, please estimate.
- How many in percent of your online orders of clothing, shoes & accessories do you return? We are referring to the number of deliveries, no matter how many items they contain. If you're not sure, please estimate.
- Which characteristics are important to you in an online shop?
- How many in percent of your online orders of electronic devices do you return? We are referring to the number of deliveries, no matter how many items they contain. If you're not sure, please estimate.
- How many in percent of your online orders of groceries and beverages do you return? We are referring to the number of deliveries, no matter how many items they contain. If you're not sure, please estimate.
- Importance of free returns according to online shoppers in the Nordics in 2017, by country
- How many in percent of your online orders of medication and drugstore articles do you return? We are referring to the number of deliveries, no matter how many items they contain. If you're not sure, please estimate.
- For what reasons do you return an article that you have ordered online?
- What disadvantages do you see in having a personal account with an online shop?
- For what reasons do you cancel an online shopping process?
- What advantages do you think does a personal account with an online shop have?
- Importance of free shipping according to online shoppers in the Nordics in 2017, by country
- Sales volume of online shops in China in 2012
- How often do you buy something from amazon.com? If you're not sure, please estimate.
- Social media impact on purchasing according to teens in the United States in spring 2013
- Browsing online before buying in-store in Southeast Asia as of August 2018
- Reasons for returning to online shopping across Southeast Asia as of August 2018
- Share of users purchasing online via smartphone in Italy in 2018, by channel
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