Effectiveness of advertisement in podcasts in the UK 2017

Have you ever visited the website of an advertised company or product or have you ever taken part in an advertised voucher campaign when listening to a podcast?

Effectiveness of advertisement in podcasts in the UK 2017 This statistic shows the results of a survey conducted in the United Kingdom in 2017 on advertising effectiveness in podcasts. Some 12 percent of respondents stated they had visited a website of a company advertised in a podcast. The Survey Data Table for the Statista survey Podcasts & Headphones in the United Kingdom 2017 contains the complete tables for the survey including various column headings.
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Have you ever visited the website of an advertised company or product or have you ever taken part in an advertised voucher campaign when listening to a podcast?

Share of respondents
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Share of respondents
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This statistic shows the results of a survey conducted in the United Kingdom in 2017 on advertising effectiveness in podcasts. Some 12 percent of respondents stated they had visited a website of a company advertised in a podcast. The Survey Data Table for the Statista survey Podcasts & Headphones in the United Kingdom 2017 contains the complete tables for the survey including various column headings.
Show more
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Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Podcasting in the U.S."
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