Latin America: mobile ad spend growth by country 2022

The year-on-year growth in the share of revenue generated via mobile purchases ranking in the digital advertising mobile segment of the digital advertising market is led by Argentina with 13.4 percent, while Brazil is following with 8.4 percent. In contrast, Nicaragua is at the bottom of the ranking with 0.14 percent, showing a difference of 13.26 percentage points to Argentina.

Find other insights concerning similiar markets and segments, such as a ranking by country regarding ad spending in the digital advertising market and a ranking by country regarding ad spending in the digital advertising market.

Change in mobile advertising spending in selected countries in Latin America in 2022

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Supplementary notes

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed. Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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