Brand awareness by category in the U.S. as of December 2024
Other statistics that may interest you Consumer behavior in the United States
Overview
7
- Premium Statistic U.S. disposable personal income 2000-2023
- Premium Statistic U.S. per capita disposable personal income 2023, by state
- Basic Statistic U.S. annual inflation rate 1990-2023
- Basic Statistic U.S. monthly inflation rate 2024
- Basic Statistic U.S. inflation rate versus wage growth 2020-2024
- Basic Statistic United States: monthly price change rate of non-food items January 2024
- Basic Statistic United States: monthly price change of food items January 2025
Shopping behavior
7
- Premium Statistic Interest in product categories in the U.S. 2024
- Premium Statistic Most common offline purchases by type in the U.S. 2024
- Premium Statistic Brand awareness by category in the U.S. 2024
- Premium Statistic Impact of brand values & stance on social issues on consumer choice in the U.S. 2023
- Premium Statistic Offline purchase channels in the United States 2024
- Premium Statistic Sources of inspiration for new products in the U.S. 2024
- Premium Statistic Social media usage for product search in the U.S. 2023, by age
Spending behavior
6
- Basic Statistic U.S. household average expenditure 2010-2023
- Premium Statistic U.S. annual household expenditures 2023, by generation
- Basic Statistic Change in spending behavior among consumers in the United States 2023
- Premium Statistic Average per month spending on impulse purchases in the United States 2020-2023
- Basic Statistic Leading ways consumers planned to spend their tax return refund in the U.S. 2024
- Premium Statistic Leading costs Gen Alpha parents are cutting in the United States 2023
Online shopping
5
- Premium Statistic Consumers who mostly buy on impulse online or in-store in the U.S. 2023
- Premium Statistic Customer preferences for e-commerce vs social commerce platforms in the U.S. 2023
- Premium Statistic Customer reasons for purchasing items via social commerce platforms in the U.S. 2023
- Premium Statistic Share of consumers buying secondhand online in the U.S. 2023, by generation
- Basic Statistic Leading reasons for abandonment during checkout in the U.S. 2024
Grocery shopping
5
- Premium Statistic Locations consumers purchase groceries U.S. 2023
- Premium Statistic Importance of factors when choosing stores for grocery shopping U.S. 2023
- Premium Statistic Locations consumers purchase groceries by age U.S. 2023
- Premium Statistic Attitudes of consumers towards grocery shopping in the U.S. 2023
- Premium Statistic Favorite supermarket chains among consumers in the U.S. 2023
Shopping during events
8
- Premium Statistic Leading consumer spending events by expected average spend in the U.S. 2024
- Premium Statistic Share of U.S. consumers planning to shop Thanksgiving sales 2023
- Premium Statistic Holiday gifts: what U.S. consumers plan to buy 2024
- Basic Statistic Planned consumer purchases for Super Bowl 2013-2024
- Premium Statistic Americans' planned spending on Halloween-related items by category 2024
- Premium Statistic St. Patrick's Day purchasing plans of U.S. consumers 2024
- Premium Statistic Mother's Day gift purchasing plans in the U.S. 2024
- Premium Statistic Father's Day gift purchasing plans in the U.S. 2024
Attitudes towards sustainability
8
- Premium Statistic Ethical/sustainable consumer in the U.S. 2023
- Premium Statistic Willingness to spend more by product category in the U.S. 2023
- Premium Statistic Attitudes towards sustainability in the U.S. 2023
- Premium Statistic Drivers of sustainable food/beverage purchases in the U.S. 2023
- Premium Statistic Drivers of sustainable beauty/personal care purchases in the U.S. 2023
- Premium Statistic Drivers of sustainable fashion purchases in the U.S. 2023
- Premium Statistic Top sources favored by consumers to learn about brands' sustainability U.S. 2023
- Premium Statistic United States: consumer views on corporate sustainability communications 2023
Impact of inflation
5
- Premium Statistic Products shoppers would buy at the same rate during a recession in the U.S. 2023
- Premium Statistic Products consumers could do without for a while during a recession in the U.S. 2023
- Premium Statistic Product purchases consumers could easily cut out during a recession in the U.S. 2023
- Premium Statistic Consumers who are annoyed with how consumer prices change in the U.S. 2023
- Premium Statistic How inflation will change the way consumers shop for the holidays in the U.S. 2024
Further related statistics
17
- Ranking of alcoholic beverages brands in Poland 2022, by value
- Do you only buy facial cream from certain brands?
- New Zealand: pre-purchase brand consideration 2015
- Norway: pre-purchase brand consideration 2015
- Brand awareness by category in Spain 2024
- Hong Kong: pre-purchase brand consideration 2015
- Italy: pre-purchase brand consideration 2015
- Brand and price awareness regarding online services in Germany 2017-2021
- Brand awareness by category in Colombia 2024
- Brand awareness by category in Austria 2024
- Ranking of retail brands in Poland 2022, by value
- Malaysia: pre-purchase brand consideration 2015
- Portugal: pre-purchase brand consideration 2015
- Survey on the brand vs. price awareness for sportswear in Germany 2013-2020
- Brand awareness by category in Indonesia 2024
- Brand awareness of breakfast products in Germany 2014-2021
- Brand awareness of wearable tech in Indonesia 2022
Further Content: You might find this interesting as well
Statistics
- Ranking of alcoholic beverages brands in Poland 2022, by value
- Do you only buy facial cream from certain brands?
- New Zealand: pre-purchase brand consideration 2015
- Norway: pre-purchase brand consideration 2015
- Brand awareness by category in Spain 2024
- Hong Kong: pre-purchase brand consideration 2015
- Italy: pre-purchase brand consideration 2015
- Brand and price awareness regarding online services in Germany 2017-2021
- Brand awareness by category in Colombia 2024
- Brand awareness by category in Austria 2024
- Ranking of retail brands in Poland 2022, by value
- Malaysia: pre-purchase brand consideration 2015
- Portugal: pre-purchase brand consideration 2015
- Survey on the brand vs. price awareness for sportswear in Germany 2013-2020
- Brand awareness by category in Indonesia 2024
- Brand awareness of breakfast products in Germany 2014-2021
- Brand awareness of wearable tech in Indonesia 2022
Statista. (January 30, 2025). Brand awareness by category in the U.S. as of December 2024 [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/forecasts/997052/brand-awareness-by-category-in-the-us?__sso_cookie_checker=failed
Statista. "Brand awareness by category in the U.S. as of December 2024." Chart. January 30, 2025. Statista. Accessed February 16, 2025. https://www.statista.com/forecasts/997052/brand-awareness-by-category-in-the-us?__sso_cookie_checker=failed
Statista. (2025). Brand awareness by category in the U.S. as of December 2024. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/forecasts/997052/brand-awareness-by-category-in-the-us?__sso_cookie_checker=failed
Statista. "Brand Awareness by Category in The U.S. as of December 2024." Statista, Statista Inc., 30 Jan 2025, https://www.statista.com/forecasts/997052/brand-awareness-by-category-in-the-us?__sso_cookie_checker=failed
Statista, Brand awareness by category in the U.S. as of December 2024 Statista, https://www.statista.com/forecasts/997052/brand-awareness-by-category-in-the-us?__sso_cookie_checker=failed (last visited February 16, 2025)
Brand awareness by category in the U.S. as of December 2024 [Graph], Statista, January 30, 2025. [Online]. Available: https://www.statista.com/forecasts/997052/brand-awareness-by-category-in-the-us?__sso_cookie_checker=failed