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Drivers of online recommendations in the U.S. 2020

The displayed data on drivers of online recommendations shows results of the Statista Global Consumer Survey conducted in the United States in 2020. Some 60 percent of respondents answered the question "What is your motivation to recommend brands and companies online?" with "I like the products".

What is your motivation to recommend brands and companies online?

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Source

Number of respondents

4,184 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

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Statistics on "Social media marketing"

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