Washing machine ownership by brand in the U.S. 2024

We asked U.S. consumers about "Washing machine ownership by brand" and found that "Whirlpool" takes the top spot, while "SpeedQueen" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2024 among 7,384 consumers in the United States. Looking to gain valuable insights about washing machine owners across the globe? Check out our reports about consumers of washing machine brands worldwide. These reports provide readers with a detailed understanding of washing machine owners: their identities, preferences, opinions, and how to effectively engage with them.

Washing machine ownership by brand in the U.S. as of December 2024

Characteristic	Share of respondents
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Number of respondents

7,384 respondents

Age group

18-64 years

Special properties

respondents who have a washing machine in their household

Supplementary notes

During the survey, the question was phrased as follows: "What brand is the washing machine in your household?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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