Brand awareness by category in the UK 2023

Published by
Alexander Kunst,
Nov 16, 2023
61 percent of UK respondents answer our survey on "Brand awareness by category" with "Consumer electronics". The survey was conducted in 2023, among 24,176 consumers.
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Brand awareness by category in the UK as of September 2023

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Number of respondents

24,176 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

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