Consumer Insights

Survey data made easy

Master trends, brands, and markets. With Consumer Insights you get access to all results of our exclusive surveys on brands and audiences. We provide you with the customer insights you need to make the right data-driven decisions for your business.

RoboAdvisor usage
Luxury jewelry
Brand awareness luxury jewelry
Media & digital media
Media usage duration: Podcasts
Video games
Most popular video game genres
Body, health & diet
BMI - body mass index
Internet & devices
Most popular smartphone brands
Attitudes towards healthcare
Food & consumption
Diets and nutrition
Fashion purchase criteria
Wearables popularity by brand
Fans & followers
Premier League teams
E-commerce & retail
Online purchases by category

Our solutions

Understand consumer behavior
  • Consumer trends
    Anticipate your customers' needs
    • Observe changes in consumer attitudes and behavior
    • Identify which audience is driving a trend
    • Quantify the potential impact of your decisions
  • Brands
    Your brand is the real MVP
    • Give your brand the competitive edge
    • See yourself as your customers do, using our KPIs
    • Benchmark your brand against your competition
  • Audiences
    Put customers first
    • Identify your target audience by demographics, psychographics, and behaviors
    • Create customer segmentations and compare results in one table
    • Download the data and build a vivid portrait of your core audience

Easy access

Get started with our consumer and brand surveys

Travel the world with our exclusive Global survey. Our data covers 50+ countries with up to 60,000 respondents per country.

Discover more than 500 industries and topics from the online and offline world. Collect a wealth of insights from the markets and audiences that are most important to you.

Our Brand KPI survey contains key performance indicators for over 10,000 brands. It’s the perfect tool for brand strategists, product managers, media planners and anyone interested in brand performance.

In addition to the Global survey and Brand KPIs, access more than 25 exclusive, in-depth surveys on trending topics and key industries.

Full access

Get full access to our Consumer Insights for $959 USD/month

Request now
  • Get access to exclusive global survey data
  • Explore KPIs from over 15,000 brands
  • Experience the interactive Consumer Insights tool

What's new?

Get the latest Consumer Insights updates here


How we do our surveys and why you can trust the results.

Features & functions

Unlock the potential of the Consumer Insights tool
Analyze survey data

Bolster your analysis by using simple tables and cross tables to get an intuitive understanding of your core target audience. Get the big picture and find the devil in the detail.

Visualize your analysis

Tables are too dry for you? Make your analysis accessible and appealing and highlight your findings. Choose from a variety of visualization options, with just one click.

Refine and filter for customized insights

Apply advanced filtering options to focus your insights. Use our predefined target audiences or create your own multi-dimensional personas based on thousands of demographics, psychographics, lifestyles, and behaviors to choose from.

Compare countries and years

Compare consumer behavior by country or territory, and create time series across years for trend analyses.

Export your results

Seamlessly integrate the results of your analysis into your workflow by exporting them as CSV. Or create and export PowerPoint presentations to efficiently share your insights.

Brand profiles

Discover essential brand insights

Each brand profile provides you with actionable information from the most relevant brand KPIs, such as brand awareness, brand usage, and brand loyalty. Select a category and enjoy editorial insights on a whole range of top brands.

Consumer Insights

Understand what drives consumers.
Get started now.


Discover brands and audiences
  • Video-on-demand: Netflix users in the United States
  • Social media: TikTok users in the United States
  • Digital music: Spotify users in the United States
  • Wearables: Apple users in the United States


Get in touch with us. We are happy to help.
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Meredith Alda
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Director of Operations– Contact (Europe)

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