E-commerce is the broad term for buying and selling physical goods over the internet. The most profitable and visible segments of the e-commerce market are business-to-business (B2B) and business-to-consumer (B2C). When goods are purchased and sold online between two businesses, it is defined as B2B commerce. When online transactions take place between a retailer and a private user or consumer, B2C commerce is the term that best describes the process.

In recent years, consumer-to-consumer (C2C) players have gained popularity, driven by big names such as eBay, Etsy, and Taobao. Most recent developments in global e-commerce have driven the market towards a more mobile direction. Today, in addition to online platforms on desktop and mobile devices, many e-commerce players and online retailers sell their products via mobile shopping apps. as well as through social media platforms.

Our statistics
Over 20,000
Our industry topics
Over 250
Our reports and studies
Over 1,500

State of the industry

Trending facts & insights

  • Retail e-commerce sales worldwide from 2014 to 2027 (in billion U.S. dollars)

    Read more
  • Annual net sales revenue of Amazon from 2004 to 2022 (in billion U.S. dollars)

    Read more
  • Average e-commerce spending per online shopper worldwide per visit in 3rd quarter 2023, by category (in U.S. dollars)

    Read more
  • Revenues of the online food delivery market worldwide from 2017 to 2027, by segment (in trillion U.S. dollars)

    Read more
  • Online shopping conversion rate in selected verticals worldwide in 3rd quarter 2023

    Read more
  • Most common types of fraud attacks experienced by online merchants worldwide in 2022

    Read more
  • Total retail e-commerce revenue worldwide in 2022, by region (in billion U.S. dollars)

    Read more
  • Fashion retail e-commerce revenue worldwide in 2023, by country (in billion U.S. dollars)

    Read more

Industry definition

E-commerce refers to the selling and buying goods and services via online means. The three main subcategories of the broader e-commerce industry are B2B (business-to-business), B2C (business-to-consumer), and C2C (consumer-to-consumer) commerce. Besides B2B, B2C, and C2C e-commerce, Statista's coverage of e-commerce includes online marketplaces, online retail, direct-to-consumer sales, and the digital shopping behavior of online buyers. By providing key indicators of the e-commerce market, Statista's content offers extensive information on the leading e-commerce players and platforms of the global and regional markets.

More interesting topics from the industry "E-Commerce"

B2C E-Commerce

Digital Shopping Behaviour

Key Figures of E-Commerce

Other interesting topics relating to the sub-industries of the "E-Commerce" industry


Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)