Consumer Goods & FMCG

The consumer goods and FMCG market continuously adapts to evolving consumer demands and trends. Digital innovation, an increased focus on sustainable and healthy habits, and inflation have been some of the biggest influences on the consumer goods market in recent years. Digitalization has put the customer in the driver's seat, enabling endless comparison and scrutiny of products on the spot. Consumer goods companies must optimize their marketing strategies and brand awareness to maintain customer loyalty in this competitive market.

The role of sustainability is having a growing impact on the consumer goods market, with an increasing demand for more sustainably and ethically produced products across the whole consumer goods spectrum. Recently, unprecedented inflation has hit most consumer products as supply chain slowdowns struggle to meet demand and increased energy prices have raised manufacturing costs.

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State of the industry

Trending facts & insights

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Industry definition

Consumer goods are products which are intended for everyday private consumption. They cover a large product portfolio including food and non-food categories. They can be further classified into fast moving consumer goods (FMCG) and slow moving consumer goods (SMCG). The definitions are based on how frequently products are sold to the customer, a determining factor in the rotation of goods.

FMCG products have a useful life shorter than a year and are, therefore, products bought relatively frequently with recurring expenditure. This includes categories such as food and beverages, personal care, cleaning products, apparel and footwear, tobacco and pet food/pet care. SMCG products have a useful life longer than a year, comprising items such as household appliances, furniture and home improvement products. These items have a lower sales frequency and are not rotating as rapidly as FMCG. Statista provides data on consumption trends, market values, and market leaders.

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