The global office services and supplies market continues to benefit from economic recovery, fuelling demand for products such as stationery and printers. Government focus on education programs will also boost demand for writing supplies over the coming years. Product innovation will prove key in encouraging growth in established markets where consumers will demand a wide range of products.
In developing markets, growth will be generated by rising population, effective pricing, demand for good quality writing materials and higher literacy rates. The Middle East, Latin America and Asia-Pacific are forecast to record the fastest rate of growth over the coming years. Also helping drive the market is demand from small and medium-sized companies that require large-format outdoor printing products like billboards, non-digital signage and banners.
This industry is comprised of establishments primarily engaged in one or more of the following: (1) retailing new stationery, school supplies, and office supplies; (2) retailing a combination of new office equipment, furniture, and supplies; and (3) retailing new office equipment, furniture, and supplies in combination with selling new computers.
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