Globally, Anheuser-Busch InBev, Heineken, China Resources, Carlsberg and Molson Coors constitute the most important companies in this sector by volume. AB InBev alone today commands a volume market share of more than 30% worldwide after an acquisition spree lasting more than a decade. Together, the five biggest brewers command a share of around 60% of global production highlighting the advanced degree of consolidation and concentration in the brewery industry.
The market for Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years. The price per unit always references liters as a base unit. One liter of beer roughly equals 2 to 3 glasses (of 0.5 or 0.33 liters each).
- Beer of all sorts (Lager, Pilsener, Ale etc.)
- Beer Mix Drinks
- Non-Alcoholic Beer
Beer Report 2020
Statista Consumer Market Outlook - Segment ReportDownload
Revenue Revenue Growth
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Beer is the most important segment in the global Alcoholic Drinks market, both by volume and value. In comparison to other segments of the Alcoholic Drinks market, this segment is already quite concentrated, with the top 5 players accounting for roughly 60% of global volume – half of which is attributable to market leader AB InBev alone.
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Out of Home Revenue Share Out of Home Volume Share
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Volume Volume Growth
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Average Volume per Capita
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Price per Unit
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Global Comparison - Revenue
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The Beer market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Beer industry.
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