In relationship to the rather concentrated brewery industry wine as a mostly agriculturally sourced product is much more fragmented with the five biggest companies (E & J Gallo, Constellation Brands, The Wine Group, Treasury Wine Estate and Vina Concha y Toro) together packing a worldwide volume market share of just 8 to 9%.
The market for Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years. The price per unit always references liters as a base unit. One liter of wine roughly equals 10 glasses (of 0.1 liters each).
- Grape Wine
- Sparkling Wine
- Fortified Wine
- Fruit Wine (Cider etc.)
- Non-Alcoholic Wine
Alcoholic Drinks Report 2020 - Wine
Statista Consumer Market Outlook - Segment ReportDownload
Revenue Revenue Growth
in the Wine market in million € in percent
- Revenue Growth
Average Revenue per Capita
in the Wine market in €
Out of Home Revenue Share Out of Home Volume Share
in the Wine market in percent in percent
- Out of Home Revenue Share
- Out of Home Volume Share
Volume Volume Growth
in the Wine market in million litres in percent
- Volume Growth
Average Volume per Capita
in the Wine market in litres
Price per Unit
in the Wine market in €
Global Comparison - Revenue
in the Wine market in million €
The Wine market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Wine industry.
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