Pickup Trucks

Europe

Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Pickup trucks market segment is projected to reach AU$1,626m in 2021.
  • From an international perspective it is shown that most revenue will be generated in the United States (AU$54,249m in 2021).
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The pickup trucks market segment includes mini, mid-size, full-size and heavy-duty pickup trucks which have an enclosed cabin in the front and an open cargo area in the back. Sales of pickups of all uses (e.g. campers, police livery, etc.) are included.

  • European Car Segment: -
  • U.S. Car Segment: Pickup trucks
  • Chinese Car Segment: -
  • Also known as: Pick-ups

Background:
Pickup trucks are a rare sight in Europe or China, but in the United States, they have a long history and an important place in the Passenger Cars Market. They were originally developed as modifications to the Ford Model T and the Ford Model TT by third-party manufacturers, but shortly after, companies like Dodge and Chevrolet followed. The production in the U.S. boomed after the introduction of the so-called “chicken tax” in 1963 banning the import of foreign pickups into the domestic market. Nevertheless, the real game changer was the introduction of the Corporate Average Fuel Economy policy in 1973. While many models from other classes of large passenger vehicles suffered from strict regulations concerning fuel economy, pickup trucks were subject to less stern emission standards. This led to pickups becoming a new favorite performance vehicle class for Americans, only to be challenged relatively recently by the rise of SUVs.

Example Models: Chevrolet Silverado, Ford F-Series, Honda Ridgeline, Nissan Frontier, Toyota Tacoma, GMC Sierra, RAM pickup.

in-scope
  • Mini pickup and mid-size pickup trucks
  • Full-size pickup trucks
  • Heavy duty pickup trucks
out-of-scope
  • Other vehicles
Pickup Trucks in the U.S. Report 2020

Pickup Trucks in the U.S. Report 2020

Statista Mobility Market Outlook - Segment Report
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Vehicle Sales by make (2021)
-6.8% yoy
40.5t
Revenue by make (2021)
-6.4% yoy
AU$1,626m
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Vehicle Sales by make Fuel or Drive-Type Share Revenue by make Average Price Global Comparison Key Market Indicators
Prices & Access

Vehicle Sales by make

in the Pickup Trucks market in thousand vehicles

Reading Support Pickup Trucks unit sales are expected to reach 40.4t in 2023.

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Vehicle Sales:

The box shows vehicle sales of the selection (market segment, region, make) for each year.

A definition and detailed explanation of the displayed markets can be found here. ×

Fuel or Drive-Type Share

in the Pickup Trucks market in percent

Reading Support Diesel cars accounted for 100.00% of sales in 2018.

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Fuel/Drive-Type Share:

The “Fuel/Drive-Type Share” box shows the historical development of propulsion technology of the selected market (market segment, make, region) for each year.

A definition and detailed explanation of the displayed markets can be found here. ×

Analyst Opinion

Pickup Trucks statistics are exclusive to the United States market. There, they are protected by the so-called “chicken tax” which exempts them from strict CO2 emission regulations on one hand and on the other, make them more commercially available for the general public. 

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Revenue by make

in the Pickup Trucks market in million AU$

Reading Support Revenue in the Pickup trucks market segment is expected to reach AU$1,626m in 2021.

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Revenue:

The box shows the forecasted revenue development of the selection (market segment, region, make).

A definition and detailed explanation of the displayed markets can be found here. ×

Average Price

in the Pickup Trucks market in AU$

Reading Support The volume weighted average price of Pickup Trucks in 2021 is expected to amount to AU$40,163.

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Price per Unit:

The ""Price per Unit"" box shows the volume weighted average price per car in the selected market (market segment, region, make) for each year.

A definition and detailed explanation of the displayed markets can be found here. ×

Global Comparison - Revenue

in the Pickup Trucks market in million AU$

Reading Support With a projected market volume of AU$54,249m in 2021, most revenue will be generated in the United States.

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Top 5
1. United States
2. Japan
3. India
4. Brazil
5. South Korea
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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here. ×
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Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

2014201520162017201820192020202120222023 CAGR
(2014-2023)
Population in m
Number of individuals (all ages) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
0-14 years in m
Number of individuals (age 0-14) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
15-24 years in m
Number of individuals (age 15-24) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
25-34 years in m
Number of individuals (age 25-34) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
35-44 years in m
Number of individuals (age 35-44) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
45-54 years in m
Number of individuals (age 45-54) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
55+ years in m
Number of individuals (age 55 and older) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
Consumer spending, per capita (current prices)
Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Transport
Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Consumer price index (CPI)
Consumer price index (CPI) for a weighted basket of goods and services. The weights of the components vary by country according to local consumption patterns. The base year (100) has been set to 2017 for all countries, the base year of the input data may vary. | Source: Statista, based on IMF WEOD
Price level (U.S.=100)
Estimated price level index for all goods and services for individual private consumption (U.S.=100). Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation data (GDP deflator). The indicator is valued at the current exchange rate of the respective year versus the US$. Numbers above 100 signal that prices are on average higher in this region than in the U.S., numbers below would mean prices in this region are on average lower than in the U.S. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices
Transport
Estimated price level index for transport (U.S.=100). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation and exchange rate data . The indicator is valued at the current exchange rate of the respective year versus the US$. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices
Recreation, culture
Estimated price level index for recreation and culture (U.S.=100). Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation and exchange rate data . The indicator is valued at the current exchange rate of the respective year versus the US$. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices
Mobility
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Passenger km (road) in pkm
Total movement of passengers on roads using inland transport on a given network. Data are expressed in passenger-kilometres per-capita, which represents the transport of each one passenger on a distance of one kilometre. | Source: Statista, based on OECD
Passenger km (rail) in pkm
Total movement of passengers by rail using inland transport on a given network, data are expressed in passenger-kilometres per capita, which represents the transport of each one passenger on a distance of one kilometre | Source: Statista, based on OECD
Air passengers in m
Number of passengers carried by air transport in the selected region | Source: Statista, based on ICAO, World Bank
International trade
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Trade (% of GDP) in %
Sum of exports and imports of goods and services in relation to total gross domestic product (GDP) | Source: Statista, based on World Bank, OECD
Households in m
The indicator shows the total number of private households in the selected region. Households denote residential communties of people living and keeping house together. Business facilities as well as institutional housholds (like unversity dormitories or retire homes) are not counted as households. | Source: Statista, based on national and international statistical offices
Urban population share in %
Estimated share of the total population in the selected region living in urban areas | Source: Statista, based on UN DESA and national statistical offices
GDP, per capita (current prices)
Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: Statista, based on IMF, World Bank, European Commission, OECD, ADB
Source: Statista, January 2021
Source: Statista, January 2021, based on IMF, World Bank, UN and Eurostat

Methodology

We collect over 32 million data points from various sources, including but not limited to company reports and websites, vehicle registries, car dealers, and environment agencies. The data is modelled and forecasted using machine learning techniques in combination with the experience and knowledge of a team of international analysts, in order to produce the best market estimates and predictions. 

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For the Pickup Trucks market, our analysts create reports with detailed comparisons and important background information. Get an overview of trends and key players and consult comparisons of the focus regions USA, China, and Europe.

  • All the important data on the Pickup Trucks market, including market size and forecasts
  • Comparison of key regions and countries
  • Detailed information about manufacturers
  • In-depth: eMobility 2020
  • Pickup Trucks in the U.S. Report 2020
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