Market Insights Consumer Toys & Hobby Toys & Games

Toys for Toddlers & Kids - Worldwide

Worldwide

In 2024, the revenue in the Toys for Toddlers & Kids market worldwide amounts to a staggering US$28bn.
This market is projected to experience an annual growth rate of 2.36% from 2024 to 2028, as calculated by the Compound Annual Growth Rate (CAGR).
When comparing the global market, in the United States stands out as the leading revenue generator, with a substantial US$8,187m in 2024.
This highlights the significant contribution of the US market to the global Toys for Toddlers & Kids market industry.
To put things into perspective, in 2024, the per person revenues in this market segment amount to US$3.56 when considering the total population worldwide.
This figure provides insight into the individual spending on toys for toddlers and kids across different countries.
In the United States, the current trend in the toys for toddlers and kids market is a growing demand for educational and STEM-focused toys.

Key regions: Europe, Germany, United Kingdom, Asia, China

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on goods people buy for their leisure activities and hobbies.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use in-house market research, national statistical offices, international institutions, trade associations, third-party studies, and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and household number. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, exponential trend smoothing is well suited for forecasting the Toys & Hobby market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.