Consumer Electronics

Asia

Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Consumer Electronics market amounts to US$459,587m in 2019. The market is expected to grow annually by 2.5% (CAGR 2019-2023).
  • In global comparison, most revenue is generated in China (US$245,977m in 2019).
  • In relation to total population figures, per person revenues of US$105.4 are generated in 2019.
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The Consumer Electronics market comprises electronic and digital devices used privately either for entertainment (television sets, radios , smart speakers, etc.), communication (telephones, smart phones, etc.) or home-office activities (printers, copiers). Consumer electronics and household appliances (such as washing machines and refrigerators) are often sold by the same retailers, but the latter are excluded from this market outlook as they serve a purpose different than the one mentioned above. Big brands in this category are Samsung, Dell, HP, Apple, LG, Sony, etc. The Consumer Electronics market is driven by innovation – a constant improvement on existing products and their blend in creation of new commodities. This is why many of the devices contained in this market have more than one purpose (e.g. smartphones can be used as cameras, radios, etc.), and, in order to realize a consistent segmentation, focus is on their main function. The Consumer Electronics market only includes retail sales.
in-scope
  • TV, Radio and Multimedia
  • Phones
  • Computing devices and equipment
  • TV Peripheral Devices
out-of-scope
  • Video game consoles and VR devices
  • Household appliances
  • Smart remotes with a display or touchscreen
  • Smart displays (smart speakers with a touchscreen)
Consumer Electronics Report - 2019

Consumer Electronics Report - 2019

Statista Consumer Market Outlook - Market Report
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Revenue (2019)
+3.1% yoy
US$459,587m
Average Revenue per Capita (2019)
+2.2% yoy
US$105.4

Revenue Revenue Growth

in the Consumer Electronics market in million US$ in percent

Reading Support Revenue in the Consumer Electronics market amounts to US$459,587m in 2019. Reading Support The Consumer Electronics market is expected to show a revenue growth of 3.0% in 2020.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) in million US dollars for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Average Revenue per Capita

in the Consumer Electronics market in US$

Reading Support The average revenue per person in the market for Consumer Electronics amounts to US$105.4 in 2019.

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Average Revenue per Capita:

The "Average Revenue per Capita" box shows the average market value of the selected market (market segment, region) per person in US dollars for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Sales Channels

in the Consumer Electronics market in percent

Reading Support In the Consumer Electronics market, 48% of total revenue will be generated through online sales by 2023.

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Sales Channels:

The distribution channel Online refers to the purchase of physical goods in online retail. In other words, the purchase is concluded via the internet - on a desktop PC, tablet or smartphone. The distribution channel Offline covers all purchases in stationary stores, via telesale or mailorder (e.g. print catalogs)

A definition and detailed explanation of the displayed markets can be found here.
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Volume Volume Growth

in the Consumer Electronics market in million pieces in percent

Reading Support In the market for Consumer Electronics, volume is expected to amount to 4,087.3 m pcs. by 2023. Reading Support The market for Consumer Electronics is expected to show a volume growth of 2.6% in 2020.

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  • Volume
  • Volume Growth
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Volume:

The “Volume” box shows the apparent consumption of the selected product (market segment, region) in millions for each year.

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Average Volume per Capita

in the Consumer Electronics market in pieces

Reading Support The average volume per person in the market for Consumer Electronics amounts to 0.8 pieces in 2019.

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Average Volume per Capita:

The "Average Volume per Capita" box shows the average volume of the selected market (market segment, region) per person for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Price per Unit

in the Consumer Electronics market in US$

Reading Support The average price per unit in the market for Consumer Electronics amounts to US$125.20 in 2019.

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Price per Unit:

The "Price per Unit" box shows the average retail value per unit in the selected market (market segment, region) in US dollars for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue

in the Consumer Electronics market in million US$

Reading Support With a market volume of US$245,977m in 2019, most revenue is generated in China.

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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

201520162017201820192020202120222023 CAGR
(2015-2023)
Population in m
Number of individuals (all ages) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
0-14 years in m
Number of individuals (age 0-14) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
15-24 years in m
Number of individuals (age 15-24) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
25-34 years in m
Number of individuals (age 25-34) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
35-44 years in m
Number of individuals (age 35-44) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
45-54 years in m
Number of individuals (age 45-54) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
55+ years in m
Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
Consumer spending (current) in US$
Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Foodstuffs, beverages in US$
Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Alcohol, tobacco in US$
Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Clothing, footwear in US$
Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Housing in US$
Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Household in US$
Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Health in US$
Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Transport in US$
Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Communication in US$
Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Recreation, culture in US$
Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Education in US$
Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Restaurants, hotels in US$
Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Other in US$
Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Consumer price index (CPI)
Consumer price index (CPI) for a weighted basket of goods and services. The weights of the components vary by country according to local consumption patterns. The base year (100) has been set to 2017 for all countries, the base year of the input data may vary. | Source: Statista, based on IMF WEOD
Foodstuffs, beverages
Consumer price index for food and non-alcoholic beverages. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices
Alcohol, tobacco
Consumer price index for alcoholic beverages, tobacco and narcotics. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices
Clothing, footwear
Consumer price index for clothing and footwear. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices
Housing
Consumer price index for housing, water, electricity, gas and other fuels. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices
Household
Consumer price index for furnishings, household equipment and routine maintenance of the house. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices
Health
Consumer price index for health. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices
Transport
Consumer price index for transport (purchase of vehicles, maintenenace of vehicles and transport services). Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices
Communication
Consumer price index for communication. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices
Recreation, culture
Consumer price index for recreation and culture. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices
Education
Consumer price index for education. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices
Restaurants, hotels
Consumer price index for restaurants and hotels. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices
Other
Consumer price index for miscellaneous goods and services. These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. Gaps filled with next higher COICOP position. | Source: Statista, based on IMF, national statistical offices
Telecommunication
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Telephone subscriptions per 100 capita
Fixed-telephone subscriptions refers to the sum of active number of analogue fixed telephone lines, voice-over-IP (VoIP) subscriptions, fixed wireless local loop (WLL) subscriptions, ISDN voice-channel equivalents and fixed public payphones | Source: Statista, based on World Bank, ITU
Mobile subscriptions per 100 capita
Includes subscriptions to a public mobile telephone service that provide access to the PSTN using cellular technology. | Source: Statista, based on ITU
Broadband subscriptions per 100 capita
Number of-fixed broadband subscriptions per 100 inhabitants | Source: Statista, based on World Bank
Smartphone penetration in %
Estimated share of the total population using a smartphone | Source: Statista
International trade
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Trade (% of GDP) in %
Sum of exports and imports of goods and services in relation to total gross domestic product (GDP) | Source: Statista, based on World Bank, OECD
Container port traffic in m TEU
Sum of on- and offloading of containers (TEU: 20 foot equivalent units) to marine vessels in the selected region | Source: Statista, based on UNCTAD, World Bank
Finance
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Credit card penetration in %
Percentage of the total population who own at least one credit card | Source: Statista, based on World Bank
Debit card penetration in %
Percentage of the total population who own at least one debit card | Source: Statista, based on World Bank
Online banking penetration in %
Estimated population share that uses the internet for accessing banking services | Source: Statista, based on World Bank and Eurostat
Households in m
Total number of households in the selected region | Source: Statista
GDP (current) in US$
Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: Statista, based on IMF WEOD
Internet penetration in %
Estimated share of the total population in the selected region using the internet | Source: Statista, based on ITU and national statistical offices
Source: Statista, August 2019
Source: Statista, August 2019, based on IMF, World Bank, UN and Eurostat