Market Insights Consumer Household Appliances Small Appliances

Electric Kettles - Europe

Europe

In 2024, the Electric Kettles market in Europe generated a revenue of US$0.99bn.
It is projected to experience an annual growth rate of 4.04% (CAGR 2024-2028).
When compared globally, in China generates the highest revenue in this segment, with US$1,183m in 2024.
In terms of per household revenues, in 2024, each household in Europe generates US$2.77.
Looking ahead to 2028, the volume in the Electric Kettles market is expected to reach 28.9m pieces units.
In 2025, the segment is forecasted to grow by 1.3% in volume.
On average, each household in Europe is expected to own 0.08pieces electric kettles in 2024.
In Europe, the United Kingdom has seen a surge in demand for electric kettles due to their tea-drinking culture and preference for quick and convenient hot water.

Key regions: United Kingdom, Indonesia, Germany, Worldwide, China

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Household Appliances.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as number of households, consumer spending, and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing, for instance. The selection of forecasting techniques is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.