Bottled Water - Norway

The Bottled Water market in Norway has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth in the Bottled Water market in Norway is the increasing health consciousness among consumers. With the rising awareness about the importance of staying hydrated and maintaining a healthy lifestyle, more and more people are opting for bottled water as a convenient and safe source of hydration. Additionally, the trend of on-the-go consumption has also contributed to the growing demand for bottled water in Norway.

Trends in the market: An emerging trend in the Bottled Water market in Norway is the increasing demand for premium and flavored water. Consumers are willing to pay a premium for high-quality bottled water that offers additional benefits such as enhanced flavors or added nutrients. This trend is driven by the desire for variety and a more enjoyable drinking experience. Another trend in the market is the growing popularity of sustainable and eco-friendly packaging. As consumers become more environmentally conscious, they are actively seeking out bottled water brands that use recyclable materials and have a reduced carbon footprint. This trend is also influenced by government initiatives and regulations aimed at reducing plastic waste.

Local special circumstances: Norway's abundance of natural resources, including pristine water sources, has played a significant role in the growth of the Bottled Water market. The country is known for its clean and pure water, which is a major selling point for bottled water brands. Additionally, Norway's strong focus on environmental sustainability has created a favorable environment for the growth of eco-friendly bottled water brands.

Underlying macroeconomic factors: The strong economy in Norway has also contributed to the growth of the Bottled Water market. With a high standard of living and disposable income, consumers are willing to spend more on premium bottled water products. Furthermore, the tourism industry in Norway has been booming in recent years, attracting a large number of visitors who often prefer to consume bottled water. This has further fueled the demand for bottled water in the country. In conclusion, the Bottled Water market in Norway is experiencing significant growth due to the increasing health consciousness among consumers, the demand for premium and flavored water, the popularity of sustainable packaging, the abundance of natural resources, and the strong economy. These factors have created a favorable environment for the growth of the Bottled Water market in Norway.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.