Traditional TV Advertising considers non-digital formats and excludes all forms of online TV advertising. In detail, Traditional TV Advertising includes all ad spending for moving image formats broadcasted over traditional transmission channels, such as terrestrial and digital terrestrial (DTTV, DTT, DTTB) TV, Cable TV, Satellite TV, and linear TV delivered over Internet Protocol networks (IPTV). This segment covers all ad spending for pay-TV operators and networks as well as free-to-air networks and free-to-air spin-off digital channels from terrestrial network operators. However, this sector does not include online TV advertising (e.g., ad spending for TV viewed online that is delivered by traditional broadcasters via their websites). The distribution of advertising time in television programs is either carried out by the broadcasters themselves or by marketing agencies.
Digital Video Advertising considers all ad formats within web- or app-based video players (which can also be delivered over TV viewed online via any internet-enabled streaming device).These formats are typically video ads that appear before, during, or after the streamed video (pre-roll, mid-roll, post-roll video ads). In addition to these video ads, text- or image-based overlays that appear while watching a video are also categorized as Digital Video Advertising.
Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included within Digital Video Advertising.
Video ads on a page (that is not in a video player) are categorized as rich media banner advertisements.
Please note, that video ads displayed in social networks are part of Social Media Advertising.
Figures are based on net revenues and exclude agency commissions, rebates and production costs.
- Traditional linear TV advertising broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
- Digital video advertising covering all ad formats within web- or app-based video players
- Video ads on pages that are not in a video player
- Video ads displayed in social networks
Ad Spending Spending Development
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- Ad Spending
- Spending Development
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Average Ad Spending per User
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Global Comparison - Revenue
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The TV & Video Advertising market builds on Statista’s primary research (the Statista Global Consumer Survey), bottom-up modeling, market data from independent databases and third-party sources, analyses of various key market and macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. Figures are based on net revenues and exclude agency commissions, rebates and production costs.
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