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Digital Music

in-scope

  • Digital audio content that is distributed to the end-user over the Internet
  • Paid digital downloads of single tracks or albums/compilations
  • Streaming services, either subscription-based or ad-supported

out-of-scope

  • Internet radio
  • Video streams
  • Downloads of audio books
Market definition

Highlights

China

Currency

  • Revenue in the "Digital Music" segment amounts to US$712m in 2018.
  • Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 17.7% resulting in a market volume of US$1,366m in 2022.
  • The market's largest segment is the segment "Music Streaming" with a market volume of US$645m in 2018.
  • User penetration is at 46.5% in 2018 and is expected to hit 50.7% in 2022.
  • The average revenue per user (ARPU) currently amounts to US$0.4.
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Revenue Revenue Growth

in the Digital Music market in million US$ in percent

Reading Support Revenue in the "Digital Music" segment amounts to US$712m in 2018. Reading Support The "Digital Music" segment is expected to show a revenue growth of 37.1% in 2019.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.×

User Penetration Rate

in the Digital Music market in millions in percent

Reading Support In the "Music Download" segment, the number of users is expected to amount to 197.6m by 2022. Reading Support User penetration in the "Digital Music" segment is at 46.5% in 2018.

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  • User
  • Penetration Rate
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User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.×

ARPU

in the Digital Music market in US$

Reading Support The average revenue per user (ARPU) in the "Music Download" segment amounts to US$0.4 in 2018.

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ARPU:

The “ARPU” box shows the average annual revenue per paying user of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.×

Users by age Users by income Users by gender

in the Digital Music market in percent in percent in percent

Reading Support In the year 2017 a share of 42.6% of users is 25-34 years old. Reading Support In the year 2017 a share of 46.5% of users is in the high income group. Reading Support In the year 2017 a share of 53.6% of users is female.

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  • Users by age
  • Users by income
  • Users by gender
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Users by age:

The Users by age box shows the age distribution of users of the selected market (market segment, region) in age groups. The data is based on Statista's Global Consumer Survey.

Users by income:

The Users by income box shows the income distribution of users of the selected market (market segment, region) in tertiles. The data is based on Statista's Global Consumer Survey. Values shown are only based on survey respondents who answered the question regarding their income.

Users by gender:

The Users by gender box shows the gender distribution of users of the selected market (market segment, region). The data is based on Statista's Global Consumer Survey.

A definition and detailed explanation of the displayed markets can be found here.×

Global Comparison - Revenue Global Comparison - User Penetration

in the Digital Music market in million US$ in 2018 in percent in 2018

Reading Support With a market volume of US$7,465m in 2018, most revenue is generated in the United States. Reading Support With a rate of 52.2%, the user penetration in the "Digital Music" segment is highest in the United States.

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  • Global revenue
  • Global penetration
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Top Countries
United States
Germany
United Kingdom
China
Japan
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Top Countries
United States
China
Hong Kong
Sweden
Germany
Info

Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.


Global Comparison – User Penetration:

The “User Penetration” tab shows a comparison of user penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.×
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2016201720182019202020212022 CAGR
(2016-2022)
Mobile Phones Volume / Capita in units
Average per capita sales of mobile phones in units		 x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Laptops Volume / Capita in units
Average per capita sales of laptops and tablets in units		 x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Desktop-PCs Volume / Capita in units
Average per capita sales of Desktop-PCs in units		 x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Mobile Phones Revenue / Capita in US$
Average revenue of mobile phones per capita		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Laptops Revenue / Capita in US$
Average revenue of laptops and tablets per capita		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Desktop-PC Revenue / Capita in US$
Average revenue of Desktop-PCs per capita		 x.x x.x x.x x.x x.x x.x x.x
Social Media Penetration in %
Percentage of individuals from the total population using social media applications on a monthly basis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Smartphone Penetration in %
Percentage of individuals from the total population using a smartphone on a monthly basis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Internet Penetration in %
Percentage of individuals from the total population using the internet on a monthly basis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Average Connection Speed in kbits/s
Average internet connection speed in Kbits/s		 x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Fixed Broadband Subscription / 100 Capita
Number of fixed broadband subscriptions per 100 inhabitants		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Consumer Spending / Capita in US$
Consumer Spending per Capita in the selected region		 x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
GDP / Capita in US$
Gross domestic product of the selected region in relation to the total population		 x,xxx x,xxx x,xxx x,xxx xx,xxx xx,xxx xx,xxx
Households in m
Total number of households in the selected region		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Population in m
Number of individuals (all ages) living in the selected region		 x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
0-15 years in m
Number of individuals (age 0-15) living in the selected region		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
16-24 years in m
Number of individuals (age 16-24) living in the selected region		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
25-34 years in m
Number of individuals (age 25-34) living in the selected region		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
35-44 years in m
Number of individuals (age 35-44) living in the selected region		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
45-54 years in m
Number of individuals (age 45-54) living in the selected region		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
55+ years in m
Number of individuals (age 55 and older) living in the selected region		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Source: Statista, April 2018
Source: Statista, April 2018, based on IMF, World Bank, UN and Eurostat

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