Digital Music

China

Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Digital Music segment amounts to US$712m in 2018.
  • Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 17.7%, resulting in a market volume of US$1,366m by 2022.
  • The market's largest segment is Music Streaming with a market volume of US$645m in 2018.
  • User penetration is 46.5% in 2018 and is expected to hit 50.7% by 2022.
  • The average revenue per user (ARPU) currently amounts to US$0.4.
Music DownloadMusic Streaming
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Digital music is defined as audio content that is distributed to the end-user over the Internet. This includes paid digital downloads of professionally produced single tracks or albums/compilations as well as on-demand streaming services, either subscription-based or ad-supported. Internet radio, video streams and audio books are not included.
in-scope
  • Digital audio content that is distributed to the end-user over the Internet
  • Paid digital downloads of single tracks or albums/compilations
  • Streaming services, either subscription-based or ad-supported
out-of-scope
  • Internet radio
  • Video streams
  • Downloads of audio books
Digital Media Report 2018 - Digital Music

Digital Media Report 2018 - Digital Music

Statista Digital Market Outlook - Segment Report
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Revenue (2018)
+24.8% yoy
US$712m
User (2018)
+3.6% yoy
645.9m
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Revenue User ARPU Global Comparison Key Market Indicators

Revenue Revenue Growth

in the Digital Music market in million US$ in percent

Reading Support Revenue in the Digital Music segment amounts to US$712m in 2018. Reading Support The Digital Music segment is expected to show a revenue growth of 37.1% in 2019.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.×

User Penetration Rate

in the Digital Music market in millions in percent

Reading Support In the Music Download segment, the number of users is expected to amount to 197.6m by 2022. Reading Support User penetration in the Digital Music segment is at 46.5% in 2018.

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  • User
  • Penetration Rate
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User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.×

ARPU

in the Digital Music market in US$

Reading Support The average revenue per user (ARPU) in the Music Download segment amounts to US$0.4 in 2018.

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ARPU:

The “ARPU” box shows the average annual revenue per paying user of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.×

Global Comparison - Revenue Global Comparison - User Penetration

in the Digital Music market in million US$ in percent

Reading Support With a market volume of US$7,465m in 2018, most revenue is generated in the United States. Reading Support With a rate of 52.2%, the user penetration in the Digital Music segment is highest in the United States.

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  • Global Comparison - Revenue
  • Global Comparison - User Penetration
Top Countries
United States
Germany
United Kingdom
China
Japan
Top Countries
United States
China
Hong Kong
Sweden
Germany
Info

Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.


Global Comparison – User Penetration:

The “User Penetration” tab shows a comparison of user penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.×
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2016201720182019202020212022 CAGR
(2016-2022)
Mobile Phones Volume / Capita in units
Average per capita sales of mobile phones in units | Source: Statista Analysis		 x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Laptops Volume / Capita in units
Average per capita sales of laptops and tablets in units. | Source: Statista Analysis		 x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Desktop-PCs Volume / Capita in units
Average per capita sales of Desktop-PCs in units. | Source: Statista Analysis		 x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Mobile Phones Revenue / Capita in US$
Average revenue of mobile phones per capita | Source: Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Laptops Revenue / Capita in US$
Average revenue of laptops and tablets per capita. | Source: Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Desktop-PC Revenue / Capita in US$
Average revenue of Desktop-PCs per capita. | Source: Statista Analysis		 x.x x.x x.x x.x x.x x.x x.x
Social Media Penetration in %
Percentage of individuals from the total population using social media applications on a monthly basis. | Source: Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Smartphone Penetration in %
Percentage of individuals from the total population using a smartphone on a monthly basis. | Source: Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Internet Penetration in %
Percentage of individuals from the total population using the internet on a monthly basis. | Source: Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Consumer Spending / Capita in US$
Average consumer spending per capita of private households in the selected region | Source: Statista Analysis, based on UN, World Bank, IMF, Eurostat and national statistical offices		 x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
GDP / Capita in US$
Gross domestic product of the selected region in relation to the total population. | Source: IMF		 x,xxx x,xxx x,xxx x,xxx xx,xxx xx,xxx xx,xxx
Households in m
Total number of households in the selected region. | Source: Statista Analysis		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Population in m
Number of individuals (all ages) living in the selected region. | Source: World Bank, Statista Analysis		 x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
0-15 years in m
Number of individuals (age 0-15) living in the selected region. | Source: World Bank, Statista Analysis		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
16-24 years in m
Number of individuals (age 16-24) living in the selected region. | Source: World Bank, Statista Analysis		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
25-34 years in m
Number of individuals (age 25-34) living in the selected region. | Source: World Bank, Statista Analysis		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
35-44 years in m
Number of individuals (age 35-44) living in the selected region. | Source: World Bank, Statista Analysis		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
45-54 years in m
Number of individuals (age 45-54) living in the selected region. | Source: World Bank, Statista Analysis		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
55+ years in m
Number of individuals (age 55 and older) living in the selected region. | Source: World Bank, Statista Analysis		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Telecommunication
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Average Connection Speed in kbits/s
Average internet connection speed in Kbits/s. | Source: Akamai, Statista Analysis		 x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Fixed Broadband Subscription / 100 Capita
Number of fixed broadband subscriptions per 100 inhabitants. | Source: World Bank, Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Source: Statista, August 2018
Source: Statista, August 2018, based on IMF, World Bank, UN and Eurostat

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