This includes ad-supported free versions of premium subscription services or services funded by advertising.
Formats can be single spots, tandem spots, or popular special advertising formats like presenting, On Air Promotions and Infomercials, directly embedded in the audio file or dynamically inserted. Banner or Video ads included only in the web player of the streaming service are not in-scope.
- Digital Audio Advertising through pre- and in-Stream Audio Ads that appear in music and podcast streaming services
- Banner or Video ads included only in the web player of the streaming service
Ad Spending Spending Development
in the Digital Audio Advertising market in million US$ in percent
- Ad Spending
- Spending Development
Split - Desktop & Mobile Growth - Desktop & Mobile
in the Digital Audio Advertising market in percent in percent
- Split - Desktop & Mobile
- Growth - Desktop & Mobile
in the Digital Audio Advertising market in millions
Average Ad Spending per Listener
in the Digital Audio Advertising market in US$
Global Comparison - Revenue
in the Digital Audio Advertising market in million US$
The Digital Audio Advertising market builds on Statista’s primary research (the Statista Global Consumer Survey), bottom-up modeling, market data from independent databases and third-party sources, analyses of various key market and macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. Figures are based on net revenues and exclude agency commissions, rebates and production costs.
Here you can find more studies and statistics about "Digital Audio Advertising".