Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed.
Social Media Advertising neither includes ads within online games nor revenues generated from membership subscriptions and/or premium fees.
- All ad spending generated by social networks
- Sponsored posts
- Ads within online games playable on social networks
- Revenue generated from membership subscriptions or premium fees
Digital Advertising Report 2020 - Social Media Advertising
Statista Digital Market Outlook - Segment ReportDownload
Ad Spending Spending Development
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- Ad Spending
- Spending Development
Split - Desktop & Mobile Growth - Desktop & Mobile
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- Split - Desktop & Mobile
- Growth - Desktop & Mobile
One of the main trends within Social Media Advertising is the further monetization of social networks and messenger apps. The integration of shopping and payment solutions into social networks combined with exact localization will increase user engagement, conversions, and performance of advanced targeting. Besides the growth potential in the field of social networks, an integration or proliferation of advertising spaces within messenger apps such as WhatsApp or Instagram will rapidly increase the revenue potential of current market key players like Facebook.
Reach by social network
in the Social Media Advertising market in millions
Average Ad Spending per Social Media User
in the Social Media Advertising market in US$
in the Social Media Advertising market in percent
in the Social Media Advertising market in million US$
The Social Media Advertising market builds on Statista’s primary research (the Statista Global Consumer Survey), bottom-up and top-down modeling, market data from independent databases and third-party sources, analyses of various key market and macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. Figures are based on net revenues and exclude agency commissions, rebates and production costs.
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