Sponsored links and keyword advertising fall within this category and can be targeted using local or keyword-related factors.
Google Ads is currently the biggest provider of search advertising on the market.
Revenues generated through search engine optimization (SEO) are not included.
- Search Engine Advertising (SEA)
- Keyword advertising
- Sponsored links
- Search engine optimization (SEO)
Digital Advertising Report 2020 - Search Advertising
Statista Digital Market Outlook - Segment ReportDownload
Ad Spending Spending Development
in the Search Advertising market in million US$ in percent
- Ad Spending
- Spending Development
Split - Desktop & Mobile Growth - Desktop & Mobile
in the Search Advertising market in percent in percent
- Split - Desktop & Mobile
- Growth - Desktop & Mobile
Although Search Advertising seems to have become a traditional method of Digital Advertising, Chinese eCommerce platforms have proved that its full potential has not been used yet. Many platforms now offer advertisers to pay for personalized search results within their online stores’ own search engines. This advertising method will become even more relevant on mobile devices and is already creating whole new revenue streams for eCommerce platforms.
Average Ad Spending per Internet User
in the Search Advertising market in US$
in the Search Advertising market in percent
in the Search Advertising market in million US$
The Search Advertising market builds on Statista’s primary research (the Statista Global Consumer Survey), bottom-up and top-down modeling, market data from independent databases and third-party sources, analyses of various key market and macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. Figures are based on net revenues and exclude agency commissions, rebates and production costs.
Here you can find more studies and statistics about "Search Advertising".