The OOH market includes all ad spending on large formats (billboards), street furniture (bus shelters), transit & transportation (buses and commuter rail displays), and others (e.g., place-based media).
The market is broken down into two segments: the Traditional OOH market and the Digital OOH market.
All figures refer to net values. Production costs, agency commissions, and discounts are excluded.
- Traditional & digital billboards
- Traditional & digital street furniture
- Traditional & digital transit & transportation
- Traditional & digital place-based media
- Movie theater advertising
- Event- and promotion-media
Ad Spending Spending Development
in the Out-of-Home Advertising market in million US$ in percent
- Ad Spending
- Spending Development
Average Ad Spending per Capita
in the Out-of-Home Advertising market in US$
in the Out-of-Home Advertising market in million US$
The Out-of-Home market builds on Statista’s primary research (the Statista Global Consumer Survey), bottom-up modeling, market data from independent databases and third-party sources, analyses of various key market and macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. Figures are based on net revenues and exclude agency commissions, rebates and production costs.
Here you can find more studies and statistics about "Out-of-Home Advertising".