Video Download (EST)


  • Video content that is purchased in a one-time transaction
  • Permanently accessible after purchase


  • Digital files on physical media
Market definition



  • Revenue in the "Video Download (EST)" segment amounts to US$3,461m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 4.6 % resulting in a market volume of US$4,148m in 2021.
  • User penetration is at 3.3 % in 2017 and is expected to hit 4.1 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$27.07.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$2,170m in 2017).
Outlook Report: Video Download (EST)

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