Typical formats include skyscrapers, wallpapers, interstitials, or pop-ups which usually link to the advertiser's landing page. In addition to these static banners, so-called rich media banners make it possible to present sounds, animations, or videos.
Videos which are displayed instead of a static banner outside of a certain video player are also considered rich media.
Banners that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included within the classification of banner advertising.
Overlay advertisements and pre-roll, mid-roll, or post-roll video ads within web- or app-based video players are not categorized as banners but rather as video advertising.
- Banners on websites or in apps
- Rich media ads on websites or in apps
- Videos on websites or in apps that are displayed instead of banners
- Native advertising
- Overlays within web- or app-based video players
- Pre-roll, mid-roll, post-roll video ads within web- or app-based video players
Digital Advertising Report 2019 - Banner Advertising
Statista Digital Market Outlook - Segment ReportDownload
Ad Spending Spending Development
in the Digital Banner Advertising market in million US$ in percent
- Ad Spending
- Spending Development
Split - Desktop & Mobile Growth - Desktop & Mobile
in the Digital Banner Advertising market in percent in percent
- Split - Desktop & Mobile
- Growth - Desktop & Mobile
With growing smartphone penetration as well as ever-improving mobile connection speed and device processing power, consumer screen time is drastically shifting towards mobile devices. Mobile advertising has long become attractive for business customers, and competition and willingness to pay for exposure are increasing. In the meantime, Banner Advertising on desktop devices is quickly losing its relevance. Furthermore, persistent trends like programmatic and native advertising will lead to even more precise user targeting, making ads more personalized and less intrusive. As a result, ads get more attractive, simultaneously fighting ad blockers that are used by a growing number of users.
Average Ad Spending per Internet User
in the Digital Banner Advertising market in US$
in the Digital Banner Advertising market in million US$
The Banner Advertising market builds on Statista’s primary research (the Statista Global Consumer Survey), bottom-up and top-down modeling, market data from independent databases and third-party sources, analyses of various key market and macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. Figures are based on net revenues and exclude agency commissions, rebates and production costs.
Here you can find more studies and statistics about "Digital Banner Advertising".