Mobile Games

in-scope

  • Gaming-applications for smart devices such as smartphones and tablets
  • Paid app-downloads (single purchases)
  • Freemium games that are free to download, but allow in-app-purchases

out-of-scope

  • Physical video games for mobile consoles/handhelds
Market definition

Highlights

South Korea

  • Revenue in the "Mobile Games" segment amounts to US$1,516m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 4.6 % resulting in a market volume of US$1,814m in 2021.
  • User penetration is at 40.1 % in 2017 and is expected to hit 55.7 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$86.68.
  • From a global comparison perspective it is shown that most revenue is generated in China (US$8,222m in 2017).
Outlook Report: Mobile Games

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