Traditional TV & Home Video consists of physical home video (DVD & Blu-ray), pay-TV, which includes cable TV, satellite TV, IPTV, and DTTV), and traditional TV advertising.
OTT Services contain video on demand (VOD), rentals as a single transaction or pay-per-view (transactional VOD), rentals as subscription-based services (subscription VOD), and online purchases via download or cloud storage (video downloads/EST).
Additionally, all ad-supported revenue generated through premium content, services, and amateur videos are also covered by this segment (OTT Video Advertising).
Electric-through-TV subscriptions, public license fees, and movie theater tickets sales are not included in this segment.
- Pay-TV subscriptions (cable TV, satellite TV, IPTV, DTTV)
- Over-the-top services (TVOD, SVOD, ETT, Linear OTT)
- Physical home video (DVD & Blu-ray)
- Traditional TV advertising
- Movie theater ticket sales
- Public TV license fees (will be included in the next update)
- Electric through-TV-subscriptions
Revenue Revenue Growth
in the TV & Video market in million US$ in percent
- Revenue Growth
in the TV & Video market in millions
in the TV & Video market in US$
Global Comparison - Revenue
in the TV & Video market in million US$
The TV & Video market builds on Statista’s primary research (the Statista Global Consumer Survey), bottom-up modeling, market data from independent databases and third-party sources, analyses of various key market and macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending accounts for discounts, margins, and taxes. The user metrics show the number of customers who have made at least one online purchase within the last 12 months.
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