• Paid downloads of digital or electronic versions of a printed books


  • Any digital versions in addition to a physical books
Market definition



  • Revenue in the "eBook" segment amounts to US$419m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 0.8 % resulting in a market volume of US$433m in 2021.
  • User penetration is at 10.6 % in 2017 and is expected to hit 10.9 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$57.03.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$5,297m in 2017).
Outlook Report: eBook

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