Market Insights Digital Digital Media ePublishing

eMagazines - Hong Kong

Hong Kong

The eMagazines market in Hong Kong is projected to experience significant growth in the coming years.
According to the latest forecasts, revenue is expected to reach a substantial amount of US$6.72m in 2024.
This represents a promising opportunity for the industry in Hong Kong.
Furthermore, the market is expected to maintain a steady annual growth rate (CAGR 2024-2027) of 0.79%.
This growth trajectory is anticipated to result in a projected market volume of US$6.88m by 2027.
These numbers showcase the potential for expansion and development within the eMagazines market in Hong Kong.
In terms of readership, the number of eMagazine readers is predicted to increase to 0.5m users by 2027.
This indicates a growing interest and engagement with digital publications within the country.
The user penetration rate, which measures the percentage of the population using eMagazines market, is expected to rise from 6.2% in 2024 to 6.2% by 2027.
This indicates a gradual increase in the adoption and usage of eMagazines market among the population.
When considering the average revenue per user (ARPU), it is estimated to amount to US$14.04 in Hong Kong.
This figure reflects the average earnings generated per individual user within the eMagazines market.
In a global context, it is worth noting that in the United States is projected to generate the highest revenue in the eMagazines market.
With an estimated revenue of US$1,617.00m in 2024, in the United States remains a dominant force in the industry.
Overall, the eMagazines market in Hong Kong holds promising prospects for revenue growth, increased readership, and user engagement.
As digital publications continue to gain popularity, it is expected that the market will witness further advancements and developments in the coming years.
In Hong Kong, the eMagazine market is thriving with a diverse range of digital publications catering to the tech-savvy population.

Key regions: China, United Kingdom, Asia, Japan, Germany

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Analyst Opinion

Despite the steady growth in the eMagazines market, the product will likely stay a niche product. Attempts to transfer subscription-based business models to the eMagazines market have not yet reached the anticipated impact on sales. By analogy to Video Streaming services, eMagazines subscription services often struggle with a limited portfolio of available content. Currently, the business’s hope of a breakthrough lies – again – with Apple and its new service called Apple News+.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.