Market Insights Digital Digital Media ePublishing

ePapers - Morocco

Morocco

The ePapers market in Morocco is projected to experience significant growth in the coming years.
According to market forecasts, the revenue is expected to reach US$49.66m by 2024.
This growth is driven by various factors such as increasing digitalization and the convenience of accessing news and information online.
Furthermore, the market is expected to maintain a compound annual growth rate (CAGR) of 3.19% between 2024 and 2027.
This steady growth will result in a projected market volume of US$54.56m by 2027.
This indicates a positive trend and highlights the growing demand for ePapers market in Morocco.
In terms of readership, the number of ePapers market readers is estimated to reach 3.6m users by 2027.
This signifies a substantial increase in the adoption of digital reading platforms among the population in Morocco.
With the convenience and accessibility of ePapers market, more individuals are expected to embrace this digital medium for consuming news and other forms of content.
The user penetration rate, which measures the proportion of the population using ePapers market, is projected to increase from 9.1% in 2024 to 9.1% by 2027.
This indicates a gradual but steady growth in the acceptance and usage of ePapers market among the Moroccan population.
In terms of revenue per user, the average revenue per user (ARPU) is expected to amount to US$14.17.
This metric provides insights into the profitability of the market and indicates the average amount of revenue generated per user in Morocco's ePapers market.
When comparing the revenue generated in the ePapers market globally, in the United States is expected to lead the way.
In 2024, in the United States is projected to generate a significant revenue of US$2,661.00m.
This highlights the dominance of the US market in terms of revenue generation in the ePapers market industry.
Overall, the ePapers market in Morocco is poised for growth, with increasing revenue, readership, and user penetration.
As digitalization continues to shape the media landscape, ePapers market offer convenience and accessibility, making them an attractive option for news consumption in Morocco and around Worldwide.
With the rise of smartphone usage and increasing internet penetration, ePapers are gaining popularity among urban Moroccans for their convenience and accessibility.

Key regions: France, China, Europe, South Korea, Asia

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Currency

Analyst Opinion

Like the eMagazines market, ePapers will likely stay a niche product. Subscription-based ePapers services still offer portfolios that are too fragmented, thus being less attractive to consumers who are demanding for unlimited access to a wide-ranging library of content. However, nowadays most newspapers of every size are offering electronic versions of their publications, and consumers seem to be more willed to pay for high-quality journalism, as seen in The New York Times’ exploding subscriber figures. Here again, Apple might be able to push the market forward with its new subscription service Apple News+.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.