Banner Advertising

Spain

(Core country: data based on in-depth analysis)

Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Banner Advertising segment amounts to US$426m in 2019.
  • Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 2.7%, resulting in a market volume of US$474m by 2023.
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Banner Advertising is one of the most common forms of Digital Advertising. Banners come in various shapes, sizes, and formats and are displayed on a website accessed via desktop PCs or on a mobile-enabled website or in an app.

Typical formats are e.g. skyscrapers, wallpapers, interstitials or pop-ups which usually link to a landing page of the advertiser. In addition to these static banners, so-called rich media banners allow playing sounds, animations or videos.

Videos which are displayed instead of a static banner outside of a certain video player are also considered rich media.

Overlay advertisements and pre-roll, mid-roll or post-roll video ads within web- or app-based video players are no banners but are categorized as Video Advertising.

All figures refer to gross values.
in-scope
  • Banners on websites or in apps
  • Rich media ads on websites or in apps
  • Videos on websites or in apps which are displayed instead of banners
out-of-scope
  • Overlays within web- or app-based video players
  • Pre-roll, mid-roll, post-roll video ads within web- or app-based video players
Digital Advertising Report 2019 - Banner Advertising

Digital Advertising Report 2019 - Banner Advertising

Statista Digital Market Outlook - Segment Report
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Ad Spending (2019)
+6.5% yoy
US$426m
Global Revenue Ranking (2019)
#19
Spain

Ad Spending Spending Development

in the Banner Advertising market in million US$ in percent

Reading Support Ad spending in the Banner Advertising segment amounts to US$426m in 2019. Reading Support The Banner Advertising segment is expected to show a ad spending growth of 5.0% in 2020.

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  • Ad Spending
  • Spending Development
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Ad spending:

The “Ad Spending” box shows the forecasted development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison

in the Banner Advertising market in million US$

Reading Support With a market volume of US$25,802m in 2019, most ad spending is generated in United States.

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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2017201820192020202120222023 CAGR
(2017-2023)
Population in m
Number of individuals (all ages) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
0-14 years in m
Number of individuals (age 0-14) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x
15-24 years in m
Number of individuals (age 15-24) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x
25-34 years in m
Number of individuals (age 25-34) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x
35-44 years in m
Number of individuals (age 35-44) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x
45-54 years in m
Number of individuals (age 45-54) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x
55+ years in m
Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Consumer spending (current) in US$
Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Foodstuffs, beverages in US$
Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Alcohol, tobacco in US$
Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Clothing, footwear in US$
Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Housing in US$
Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Household in US$
Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Health in US$
Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Transport in US$
Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Communication in US$
Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Recreation, culture in US$
Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Education in US$
Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Restaurants, hotels in US$
Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Other in US$
Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Telecommunication
Click arrow to expand
Broadband subscriptions per 100 capita
Number of-fixed broadband subscriptions per 100 inhabitants | Source: World Bank, Statista
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Average connection speed in Mbits/s
Average internet connection speed in Mbits/s | Source: Akamai, Statista
xx.xx xx.xx xx.xx xx.xx xx.xx xx.xx xx.xx
Smartphone penetration in %
Estimated share of the total population using a smartphone | Source: Statista Research
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Hardware market
Click arrow to expand
Per-capita volume laptops in units
Average per capita sales of laptops and tablets in units | Source: Statista Research
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Per-capita revenue laptops in US$
Average revenue of laptops and tablets per capita | Source: Statista Research
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Per-capita volume desktop PCs in units
Average per capita sales of Desktop-PCs in units | Source: Statista Research
x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Per-capita revenue desktop PCs in US$
Average revenue of Desktop-PCs per capita | Source: Statista Research
x.x x.x x.x x.x x.x x.x x.x
Per-capita volume mobile phones in units
Average per capita sales of mobile phones in units | Source: Statista Research
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Per-capita revenue mobile phones in US$
Average revenue of mobile phones per capita | Source: Statista Research
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Households in m
Total number of households in the selected region. | Source: Statista Research
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
GDP (current) in US$
Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: IMF, Statista
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Internet penetration in %
Estimated share of the total population in the selected region using the internet | Source: Statista Research, based on ITU and national statistical offices
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Source: Statista, May 2019
Source: Statista, May 2019, based on IMF, World Bank, UN and Eurostat