Video Advertising

Europe

Highlights

Market definition

in-scope / out-of-scope

Reports special

Ad spending in the Video Advertising segment amounts to US$7,954m in 2019.
Ad spending is expected to show an annual growth rate (CAGR 2019-2023) of 10.1%, resulting in a market volume of US$11,685m by 2023.

Video Advertising considers all ad formats within web- or app-based video players. These formats are typically video ads that appear before, during or after the streamed video (pre-roll, mid-roll, post-roll video ads). In addition to these video ads, text- or image-based overlays that appear while watching a video are also categorized as Video Advertising.

Video ads on a page (that is not in a video player) are categorized as rich media banner advertisements.

All figures refer to gross values.

in-scope

All ad formats within web- or app-based video players
Pre-roll, mid-roll, and post-roll video ads
Text- or image-based overlays that appear in video players

out-of-scope

Video ads on pages that are not in a video player

Digital Advertising Report 2019 - Video Advertising

Statista Digital Market Outlook - Segment Report

Download

Ad Spending (2019)

+14.9% yoy

US$7,954m

Ad Spending Global Comparison Key Market Indicators

Ad Spending Spending Development

in the Video Advertising market in million US$ in percent

Reading Support Ad spending in the Video Advertising segment amounts to US$7,954m in 2019. Reading Support The Video Advertising segment is expected to show a ad spending growth of 12.6% in 2020.

PNG

Ad Spending
Spending Development

Info

Ad spending:

The “Ad Spending” box shows the forecasted development of the selected market (market segment, region) for each year.

Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here. ×

Global Comparison

in the Video Advertising market in million US$

Reading Support With a market volume of US$11,043m in 2019, most ad spending is generated in United States.

PNG

Top 5
United States
China
United Kingdom
Japan
France

Info

Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here. ×

XLS Download

Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

	2017	2018	2019	2020	2021	2022	2023	CAGR (2017-2023)
Population in m Number of individuals (all ages) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA
0-14 years in m Number of individuals (age 0-14) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA
15-24 years in m Number of individuals (age 15-24) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA
25-34 years in m Number of individuals (age 25-34) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA
35-44 years in m Number of individuals (age 35-44) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA
45-54 years in m Number of individuals (age 45-54) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA
55+ years in m Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA
Consumer spending (current) in US$ Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Foodstuffs, beverages in US$ Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Alcohol, tobacco in US$ Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Clothing, footwear in US$ Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Housing in US$ Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Household in US$ Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Health in US$ Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Transport in US$ Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Communication in US$ Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Recreation, culture in US$ Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Education in US$ Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Restaurants, hotels in US$ Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Other in US$ Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Telecommunication Click arrow to expand
Broadband subscriptions per 100 capita Number of-fixed broadband subscriptions per 100 inhabitants \| Source: Statista, based on World Bank
Smartphone penetration in % Estimated share of the total population using a smartphone \| Source: Statista
Hardware market Click arrow to expand
Per-capita volume laptops in units Average per capita sales of laptops and tablets in units \| Source: Statista Consumer Market Outlook
Per-capita revenue laptops in US$ Average revenue of laptops and tablets per capita \| Source: Statista Consumer Market Outlook
Per-capita volume desktop PCs in units Average per capita sales of Desktop-PCs in units \| Source: Statista Consumer Market Outlook
Per-capita revenue desktop PCs in US$ Average revenue of Desktop-PCs per capita \| Source: Statista Consumer Market Outlook
Per-capita volume mobile phones in units Average per capita sales of mobile phones in units \| Source: Statista Consumer Market Outlook
Per-capita revenue mobile phones in US$ Average revenue of mobile phones per capita \| Source: Statista Consumer Market Outlook
Households in m Total number of households in the selected region \| Source: Statista
GDP (current) in US$ Gross domestic product (in current prices, constant exchange rate) of the selected region per capita \| Source: Statista, based on IMF WEOD
Internet penetration in % Estimated share of the total population in the selected region using the internet \| Source: Statista, based on ITU and national statistical offices
Source: Statista, August 2019; Selected region only includes countries listed in the Digital Market Outlook

Source: Statista, August 2019, based on IMF, World Bank, UN and Eurostat
Selected region only includes countries listed in the Digital Market Outlook

	2017	2018	2019	2020	2021	2022	2023	CAGR (2017-2023)
Population in m Number of individuals (all ages) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA
0-14 years in m Number of individuals (age 0-14) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA
15-24 years in m Number of individuals (age 15-24) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA
25-34 years in m Number of individuals (age 25-34) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA
35-44 years in m Number of individuals (age 35-44) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA
45-54 years in m Number of individuals (age 45-54) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA
55+ years in m Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA
Consumer spending (current) in US$ Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Foodstuffs, beverages in US$ Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Alcohol, tobacco in US$ Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Clothing, footwear in US$ Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Housing in US$ Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Household in US$ Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Health in US$ Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Transport in US$ Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Communication in US$ Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Recreation, culture in US$ Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Education in US$ Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Restaurants, hotels in US$ Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Other in US$ Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Telecommunication Click arrow to expand
Broadband subscriptions per 100 capita Number of-fixed broadband subscriptions per 100 inhabitants \| Source: Statista, based on World Bank
Smartphone penetration in % Estimated share of the total population using a smartphone \| Source: Statista
Hardware market Click arrow to expand
Per-capita volume laptops in units Average per capita sales of laptops and tablets in units \| Source: Statista Consumer Market Outlook
Per-capita revenue laptops in US$ Average revenue of laptops and tablets per capita \| Source: Statista Consumer Market Outlook
Per-capita volume desktop PCs in units Average per capita sales of Desktop-PCs in units \| Source: Statista Consumer Market Outlook
Per-capita revenue desktop PCs in US$ Average revenue of Desktop-PCs per capita \| Source: Statista Consumer Market Outlook
Per-capita volume mobile phones in units Average per capita sales of mobile phones in units \| Source: Statista Consumer Market Outlook
Per-capita revenue mobile phones in US$ Average revenue of mobile phones per capita \| Source: Statista Consumer Market Outlook
Households in m Total number of households in the selected region \| Source: Statista
GDP (current) in US$ Gross domestic product (in current prices, constant exchange rate) of the selected region per capita \| Source: Statista, based on IMF WEOD
Internet penetration in % Estimated share of the total population in the selected region using the internet \| Source: Statista, based on ITU and national statistical offices
Source: Statista, August 2019; Selected region only includes countries listed in the Digital Market Outlook