Video Advertising

Indonesia

(Core country: data based on in-depth analysis)

Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Video Advertising segment amounts to US$399m in 2019.
  • Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 16.2%, resulting in a market volume of US$728m by 2023.
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Video advertising considers all ad formats within web- or app-based video players. These formats are typically video ads that appear before, during or after the streamed video (pre-roll, mid-roll, post-roll video ads).
In addition to these video ads text- or image-based overlays that appear while watching a video are also categorized as video advertising.

Video ads on a page (that is not in a video player) are categorized as rich media banner advertisements.

All figures refer to gross values.
in-scope
  • All ad formats within web- or app-based video players
  • Pre-roll, mid-roll und post-roll video ads
  • Text- or image-based overlays that appear in video players
out-of-scope
  • Video ads on pages that are not in a video player
Digital Advertising Report 2019 - Video Advertising

Digital Advertising Report 2019 - Video Advertising

Statista Digital Market Outlook - Segment Report
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Ad Spending (2019)
+27.9% yoy
US$399m
Global Revenue Ranking (2019)
#13
Indonesia

Ad Spending Spending Development

in the Video Advertising market in million US$ in percent

Reading Support Ad spending in the Video Advertising segment amounts to US$399m in 2019. Reading Support The Video Advertising segment is expected to show a ad spending growth of 23.4% in 2020.

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  • Ad Spending
  • Spending Development
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Ad spending:

The “Ad Spending” box shows the forecasted development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison

in the Video Advertising market in million US$

Reading Support With a market volume of US$11,043m in 2019, most ad spending is generated in United States.

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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2017201820192020202120222023 CAGR
(2017-2023)
Population in m
Number of individuals (all ages) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
0-14 years in m
Number of individuals (age 0-14) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
15-24 years in m
Number of individuals (age 15-24) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
25-34 years in m
Number of individuals (age 25-34) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
35-44 years in m
Number of individuals (age 35-44) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
45-54 years in m
Number of individuals (age 45-54) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
55+ years in m
Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Consumer spending (current) in US$
Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Foodstuffs, beverages in US$
Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista Research
xxx xxx xxx xxx x,xxx x,xxx x,xxx
Alcohol, tobacco in US$
Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista Research
xx xx xx xx xx xx xx
Clothing, footwear in US$
Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista Research
xx xx xx xx xx xx xxx
Housing in US$
Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Household in US$
Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Health in US$
Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Transport in US$
Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Communication in US$
Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xx xx xx xx xx xx xx
Recreation, culture in US$
Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Education in US$
Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xx xx xx xx xxx xxx xxx
Restaurants, hotels in US$
Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Other in US$
Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Telecommunication
Click arrow to expand
Broadband subscriptions per 100 capita
Number of-fixed broadband subscriptions per 100 inhabitants | Source: World Bank, Statista
x.x x.x x.x x.x x.x x.x x.x
Average connection speed in Mbits/s
Average internet connection speed in Mbits/s | Source: Akamai, Statista
xx.xx xx.xx xx.xx xx.xx xx.xx xx.xx xx.xx
Smartphone penetration in %
Estimated share of the total population using a smartphone | Source: Statista Research
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Hardware market
Click arrow to expand
Per-capita volume laptops in units
Average per capita sales of laptops and tablets in units | Source: Statista Research
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Per-capita revenue laptops in US$
Average revenue of laptops and tablets per capita | Source: Statista Research
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Per-capita volume desktop PCs in units
Average per capita sales of Desktop-PCs in units | Source: Statista Research
x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Per-capita revenue desktop PCs in US$
Average revenue of Desktop-PCs per capita | Source: Statista Research
x.x x.x x.x x.x x.x x.x x.x
Per-capita volume mobile phones in units
Average per capita sales of mobile phones in units | Source: Statista Research
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Per-capita revenue mobile phones in US$
Average revenue of mobile phones per capita | Source: Statista Research
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Households in m
Total number of households in the selected region. | Source: Statista Research
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
GDP (current) in US$
Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: IMF, Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Internet penetration in %
Estimated share of the total population in the selected region using the internet | Source: Statista Research, based on ITU and national statistical offices
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Source: Statista, May 2019
Source: Statista, May 2019, based on IMF, World Bank, UN and Eurostat