In addition to these video ads text- or image-based overlays that appear while watching a video are also categorized as video advertising.
Video ads on a page (that is not in a video player) are categorized as rich media banner advertisements.
All figures refer to gross values.
- All ad formats within web- or app-based video players
- Pre-roll, mid-roll und post-roll video ads
- Text- or image-based overlays that appear in video players
- Video ads on pages that are not in a video player
Digital Advertising Report 2017 - Video Advertising
Statista Digital Market Outlook - Segment ReportDownload
Ad Spending Spending Development
in the Video Advertising market in million US$ in percent
- Ad Spending
- Spending Development
in the Video Advertising market in million US$
Here you can find more studies and statistics about "Video Advertising".