Sponsored links and keyword advertising are also part of Search Advertising which can be targeted on local or keyword-related factors.
Google Ads is currently the biggest provider of Search Advertising on the market.
Not included are revenues generated through Search Engine Optimization (SEO).
- Search Engine Advertising (SEA)
- Keyword advertising
- Sponsored links
- Search Engine Optimization (SEO)
Digital Advertising Report 2020 - Search Advertising
Statista Digital Market Outlook - Segment ReportDownload
Ad Spending Spending Development
in the Search Advertising market in million US$ in percent
- Ad Spending
- Spending Development
Average Ad Spending per Internet User
in the Search Advertising market in US$
Although Search Advertising seems to have become a traditional method of Digital Advertising, Chinese eCommerce platforms have proved that its full potential has not been used yet. Many platforms now offer advertisers to pay for personalized search results within their online stores’ own search engines. This advertising method will become even more relevant on mobile devices and is already creating whole new revenue streams for eCommerce platforms.
in the Search Advertising market in million US$
The Digital Advertising market builds on top-down modeling based on the location’s economic power as measured by its Gross Domestic Product (GDP). Furthermore, we rely on market data from independent databases and third-party sources, the analysis of various key market and macroeconomic indicators, historical developments, current trends, and the reported performance indicators of the key market players. The Search Advertising segment is divided into the categories Desktop and Mobile. The Digital Advertising market only covers ad spending by businesses (B2B).
Here you can find more studies and statistics about "Search Advertising".