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Search Advertising


  • Search engine advertising (SEA)
  • Keyword advertising
  • Sponsored links


  • Search engine optimization (SEO)
Market definition



  • Revenue in the "Search Advertising" segment amounts to US$102,547m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 8.6 % resulting in a market volume of US$142,462m in 2021.
  • The average revenue per Internet user currently amounts to US$36.31.
  • The revenue in the "Search Advertising" segment currently corresponds to 0.1 % of the country's GDP.
Outlook Report: Search Advertising

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