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e-CommerceUpdate

in-scope

  • Sale of physical goods via a digital channel to a private end user (B2C)
  • Purchases via desktop computer (including notebooks) and purchases via mobile devices (e.g. smartphones)

out-of-scope

  • Digital media (e.g. music downloads, eBooks)
  • Digitally distributed services (e.g. plane tickets)
  • B2B markets (e.g. Alibaba)
  • Resale of used goods (reCommerce)
  • Sales between private persons (e.g. Craigslist)
Market definition

Highlights

North America

  • Revenue in the "e-Commerce" market amounts to US$429,365m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2022) of 9.2 % resulting in a market volume of US$667,885m in 2022.
  • The market's largest segment is the segment "Toys, Hobby & DIY" with a market volume of US$125,662m in 2017.
  • User penetration is at 67.2 % in 2017 and is expected to hit 72.7 % in 2022.
  • The average revenue per user (ARPU) currently amounts to US$1,763.55.
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Exclusive content

Revenue Revenue Growth

in the e-Commerce market in million US$ in percent

Reading Support Revenue in the "e-Commerce" market amounts to US$429,365m in 2017. Reading Support The "e-Commerce" market is expected to show a revenue growth of 11.5 % in 2018.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) in million US dollars for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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User Penetration Rate

in the e-Commerce market in millions in percent

Reading Support In the "e-Commerce" market, the number of users is expected to amount to 271.9m by 2022. Reading Support User penetration in the "e-Commerce" market is at 67.2 % in 2017.

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  • User
  • Penetration Rate
Info

User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population (adults aged 16 and older) of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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ARPU

in the e-Commerce market in US$

Reading Support The average revenue per user (ARPU) in the "Fashion" segment amounts to US$1,763.55 in 2017.

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ARPU:

The “ARPU” box shows the average annual revenue per paying user in US dollars of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue

in the e-Commerce market in million US$ in 2017

Reading Support With a market volume of US$499,150m in 2017, most revenue is generated in China.

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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2016201720182019202020212022 CAGR
(2016-2022)
Mobile Phones Volume / Capitain pieces
?
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Laptops Volume / Capitain pieces
?
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Desktop-PCs Volume / Capitain pieces
?
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Mobile Phones Revenue / Capitain US$
?
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Laptops Revenue / Capitain US$
?
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Desktop-PC Revenue / Capitain US$
?
xx.x xx.x xx.x x.x x.x x.x x.x
Debit Card Penetrationin percent
?
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Smartphone Penetrationin percent
?
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Internet Penetrationin percent
?
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Average Connection Speedin Kbits/s
?
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Fixed Broadband Subscription / 100 Capita
?
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Consumer Spending / Capitain US$
?
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
GDP / Capitain US$
?
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Householdsin millions
?
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Populationin millions
?
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Source: Statista, September 2017; Selected region only includes countries listed in the Digital Market Outlook
Source: Statista, September 2017, based on IMF, World Bank, UN and Eurostat
Selected region only includes countries listed in the Digital Market Outlook
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