- Physical media (e.g. books, DVDs, CDs, Blu-ray discs, computer/console games)
- Consumer electronics (e.g. TVs, DVD players)
- Communication devices (e.g. desktop computers, laptops, smartphones, tablets)
- Other electronic devices
- Digital media (e.g. video-on-demand, music downloads, eBooks)
- Mobile contracts and tariffs
- Home appliances (e.g. coffee maker, washing machine)
Electronics & Media eCommerce report 2020
Statista Digital Market OutlookDownload
Revenue Revenue Growth
in the Electronics & Media market in million US$ in percent
- Revenue Growth
Users Penetration Rate
in the Electronics & Media market in millions in percent
- Penetration Rate
When it comes to the Electronics & Media segment of the eCommerce market, online sales in both categories are growing much faster than total retail sales. The increased dominance of third-party retailers like Amazon, Rakuten, and AliExpress makes brands switch their strategies, and many manufacturers are now putting their presence on marketplaces first and their own online stores second, or they are even completely relying on third-party sellers. Omnichannel retail is becoming increasingly important for retailers who are not ready to give up on their own eCommerce businesses, offering their customers touchpoints in both offline and online environments.
in the Electronics & Media market in US$
in the Electronics & Media market in percent
Global Comparison - Revenue
in the Electronics & Media market in million US$
The eCommerce data is based on Statista’s primary research (the Statista Global Consumer Survey), bottom-up modeling, market data from independent databases and third-party sources, the analysis of various key market and macroeconomic indicators, historical developments, current trends, the reported performance indicators of the key market players, and Statista interviews with market experts.
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