Food & Personal Care

Indonesia

(Core country: data based on in-depth analysis)

Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Food & Personal Care segment amounts to £1,377m in 2019.
  • Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 15.1%, resulting in a market volume of £2,422m by 2023.
  • The market's largest segment is Personal Care with a market volume of £762m in 2019.
  • In global comparison, most revenue is generated in United States (£54,841m in 2019).
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The eCommerce market segment Food & Personal Care contains the online trade of food and beverages (excluding baby food), as well as medicine, cosmetics, and pharmaceutical and personal care products (inclusive of prescription drugs for the private end user (B2C)). The market segment also includes medical products for private use (e.g. blood pressure monitors, disinfectants, dressings). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
in-scope
  • Food and beverages
  • Cosmetics
  • Pharmaceutical products (inclusive of prescription drugs)
  • Medical products for private use (e.g. blood pressure monitors, disinfectants, dressings)
out-of-scope
  • Baby food
  • Professional medical products
Food & Personal Care eCommerce report 2019

Food & Personal Care eCommerce report 2019

Statista Digital Market Outlook
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Revenue (2019)
+22.5% yoy
£1,377m
Global Revenue Ranking (2019)
#15
Indonesia

Revenue Revenue Growth

in the Food & Personal Care market in million £ in percent

Reading Support Revenue in the Food & Personal Care segment amounts to £1,377m in 2019. Reading Support The Food & Personal Care segment is expected to show a revenue growth of 23.0% in 2020.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Users Penetration Rate

in the Food & Personal Care market in millions in percent

Reading Support In the Food & Beverages segment, the number of users is expected to amount to 97.8m by 2023. Reading Support User penetration in the Food & Personal Care segment is at 54.6% in 2019.

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  • Users
  • Penetration Rate
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User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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ARPU

in the Food & Personal Care market in £

Reading Support The average revenue per user (ARPU) in the Food & Beverages segment amounts to £14.08 in 2019.

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ARPU:

The “ARPU” box shows the average annual revenue per paying user of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue

in the Food & Personal Care market in million £

Reading Support With a market volume of £54,841m in 2019, most revenue is generated in United States.

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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Users by age Users by gender Users by income

in the Food & Personal Care market in percent in percent in percent

Reading Support In the year 2017 a share of 46.8% of users is 25-34 years old. Reading Support In the year 2017 a share of 66.7% of users is female. Reading Support In the year 2017 a share of 39.9% of users is in the high income group.

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  • Users by age
  • Users by gender
  • Users by income
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Users by age:

The Users by age box shows the age distribution of users of the selected market (market segment, region) in age groups. The data is based on Statista's Global Consumer Survey.

Users by gender:

The Users by gender box shows the gender distribution of users of the selected market (market segment, region). The data is based on Statista's Global Consumer Survey.

Users by income:

The Users by income box shows the income distribution of users of the selected market (market segment, region) in tertiles. The data is based on Statista's Global Consumer Survey. Values shown are only based on survey respondents who answered the question regarding their income.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2017201820192020202120222023 CAGR
(2017-2023)
Population in m
Number of individuals (all ages) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
0-14 years in m
Number of individuals (age 0-14) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
15-24 years in m
Number of individuals (age 15-24) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
25-34 years in m
Number of individuals (age 25-34) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
35-44 years in m
Number of individuals (age 35-44) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
45-54 years in m
Number of individuals (age 45-54) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
55+ years in m
Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Consumer spending (current) in £
Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Foodstuffs, beverages in £
Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Alcohol, tobacco in £
Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista Research
xx xx xx xx xx xx xx
Clothing, footwear in £
Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista Research
xx xx xx xx xx xx xx
Housing in £
Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Household in £
Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xx xx xx xx xx xx xxx
Health in £
Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Transport in £
Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Communication in £
Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xx xx xx xx xx xx xx
Recreation, culture in £
Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Education in £
Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xx xx xx xx xx xx xx
Restaurants, hotels in £
Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Other in £
Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista Research
xx xx xx xxx xxx xxx xxx
Telecommunication
Click arrow to expand
Broadband subscriptions per 100 capita
Number of-fixed broadband subscriptions per 100 inhabitants | Source: World Bank, Statista
x.x x.x x.x x.x x.x x.x x.x
Average connection speed in Mbits/s
Average internet connection speed in Mbits/s | Source: Akamai, Statista
xx.xx xx.xx xx.xx xx.xx xx.xx xx.xx xx.xx
Smartphone penetration in %
Estimated share of the total population using a smartphone | Source: Statista Research
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Hardware market
Click arrow to expand
Per-capita volume laptops in units
Average per capita sales of laptops and tablets in units | Source: Statista Research
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Per-capita revenue laptops in £
Average revenue of laptops and tablets per capita | Source: Statista Research
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Per-capita volume desktop PCs in units
Average per capita sales of Desktop-PCs in units | Source: Statista Research
x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Per-capita revenue desktop PCs in £
Average revenue of Desktop-PCs per capita | Source: Statista Research
x.x x.x x.x x.x x.x x.x x.x
Per-capita volume mobile phones in units
Average per capita sales of mobile phones in units | Source: Statista Research
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Per-capita revenue mobile phones in £
Average revenue of mobile phones per capita | Source: Statista Research
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Households in m
Total number of households in the selected region. | Source: Statista Research
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
GDP (current) in £
Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: IMF, Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Internet penetration in %
Estimated share of the total population in the selected region using the internet | Source: Statista Research, based on ITU and national statistical offices
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Source: Statista, May 2019
Source: Statista, May 2019, based on IMF, World Bank, UN and Eurostat