Furniture & Appliances

Lithuania

(Core country: data based on in-depth analysis)

Highlights

Market definition

in-scope / out-of-scope

Reports special

Revenue in the Furniture & Appliances segment amounts to US$79m in 2019.
Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 12.1%, resulting in a market volume of US$125m by 2023.
The market's largest segment is Furniture & Homeware with a market volume of US$42m in 2019.
In global comparison, most revenue is generated in China (US$108,550m in 2019).

Furniture & Homeware Household Appliances

The eCommerce market segment Furniture & Appliances is comprised of the digital sale of furniture, kitchens and household goods (e.g. kitchen accessories, bathroom accessories and home textiles), as well as electronic household appliances (e.g. washing machines, dishwashers and coffee machines) for the private end user (B2C). Digitally distributed services (see: eServices) and the purchase or resale of used, defective or repaired goods (reCommerce and C2C) are not included. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

in-scope

Furniture
Household goods (e.g. kitchen accessories, bathroom accessories and home textiles)
Electronic household appliances (e.g. washing machines, dishwashers and coffee machines)
Kitchens

out-of-scope

B2B markets (e.g. Alibaba)
Resale of used goods (reCommerce)
Sales between private persons (e.g. Craigslist)

Furniture & Appliances eCommerce report 2019

Statista Digital Market Outlook

Download

Revenue (2019)

+15.3% yoy

US$79m

Global Revenue Ranking (2019)

#76

Lithuania

Revenue Users ARPU Sales Channels Users by age Global Comparison Key Market Indicators

Revenue Revenue Growth

in the Furniture & Appliances market in million US$ in percent

Reading Support Revenue in the Furniture & Appliances segment amounts to US$79m in 2019. Reading Support The Furniture & Appliances segment is expected to show a revenue growth of 16.6% in 2020.

PNGXLS

Revenue
Revenue Growth

Info

Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.

Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here. ×

Users Penetration Rate

in the Furniture & Appliances market in millions in percent

Reading Support In the Furniture & Homeware segment, the number of users is expected to amount to 0.5m by 2023. Reading Support User penetration in the Furniture & Appliances segment is at 0% in 2019.

PNGXLS

Users
Penetration Rate

Info

User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.

Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here. ×

Analyst Opinion

Up to today it remains unusual for customers to buy Furniture & Appliances online, partly because of high transportation costs and concerns about what these often expensive items would look like in real life. eCommerce furniture retailers are attracting buyers with AI applications and visual search technologies that improve service quality and personalize product recommendations. Successful strategy is often specializing on particular group of products and offer clear pricing structures, passing the distribution cost savings down to the customers. Free shipping and generous return policies can help to overcome the customers cautiousness.

ARPU

in the Furniture & Appliances market in US$

Reading Support The average revenue per user (ARPU) in the Furniture & Homeware segment amounts to US$120.48 in 2019.

PNGXLS

Info

ARPU:

The “ARPU” box shows the average annual revenue per paying user of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here. ×

Sales Channels

in the Furniture & Appliances market in percent

Reading Support In the Furniture & Appliances segment, 10% of total market revenue will be generated through online sales by 2023.

PNGXLS

Info

Sales Channels:

The distribution channel Online refers to the purchase of physical goods in online retail. In other words, the purchase is concluded via the internet - on a desktop PC, tablet or smartphone. The distribution channel Offline covers all purchases in stationary stores, via telesale or mailorder (e.g. print catalogs)

A definition and detailed explanation of the displayed markets can be found here. ×

Users by age Users by gender Users by income

in the Furniture & Appliances market in percent in percent in percent

Reading Support In the year 2019 a share of 27.5% of users is 45-54 years old. Reading Support In the year 2019 a share of 50.3% of users is male. Reading Support In the year 2019 a share of 43.4% of users is in the low income group.

PNGXLS

Users by age
Users by gender
Users by income

Info

Users by age:

The Users by age box shows the age distribution of users of the selected market (market segment, region) in age groups. The data is based on Statista's Global Consumer Survey.

Users by gender:

The Users by gender box shows the gender distribution of users of the selected market (market segment, region). The data is based on Statista's Global Consumer Survey.

Users by income:

The Users by income box shows the income distribution of users of the selected market (market segment, region) in tertiles. The data is based on Statista's Global Consumer Survey. Values shown are only based on survey respondents who answered the question regarding their income.

A definition and detailed explanation of the displayed markets can be found here. ×

Global Comparison - Revenue

in the Furniture & Appliances market in million US$

Reading Support With a market volume of US$108,550m in 2019, most revenue is generated in China.

PNGXLS

Top 5
China
United States
Japan
United Kingdom
South Korea



Lithuania

Info

Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here. ×

XLS Download

Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

	2017	2018	2019	2020	2021	2022	2023	CAGR (2017-2023)
Population in m Number of individuals (all ages) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA and national statistical offices
0-14 years in m Number of individuals (age 0-14) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA and national statistical offices
15-24 years in m Number of individuals (age 15-24) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA and national statistical offices
25-34 years in m Number of individuals (age 25-34) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA and national statistical offices
35-44 years in m Number of individuals (age 35-44) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA and national statistical offices
45-54 years in m Number of individuals (age 45-54) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA and national statistical offices
55+ years in m Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA and national statistical offices
Consumer spending (current) in US$ Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Foodstuffs, beverages in US$ Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Alcohol, tobacco in US$ Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Clothing, footwear in US$ Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Housing in US$ Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Household in US$ Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Health in US$ Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Transport in US$ Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Communication in US$ Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Recreation, culture in US$ Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Education in US$ Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Restaurants, hotels in US$ Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Other in US$ Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Telecommunication Click arrow to expand
Broadband subscriptions per 100 capita Number of-fixed broadband subscriptions per 100 inhabitants \| Source: Statista, based on World Bank
Smartphone penetration in % Estimated share of the total population using a smartphone \| Source: Statista
Internet users in m Number of people in the selected region using the internet \| Source: Statista, based on ITU and national statistical offices
Hardware market Click arrow to expand
Per-capita volume laptops in units Average per capita sales of laptops and tablets in units \| Source: Statista Consumer Market Outlook
Per-capita revenue laptops in US$ Average revenue of laptops and tablets per capita \| Source: Statista Consumer Market Outlook
Per-capita volume desktop PCs in units Average per capita sales of Desktop-PCs in units \| Source: Statista Consumer Market Outlook
Per-capita revenue desktop PCs in US$ Average revenue of Desktop-PCs per capita \| Source: Statista Consumer Market Outlook
Per-capita volume mobile phones in units Average per capita sales of mobile phones in units \| Source: Statista Consumer Market Outlook
Per-capita revenue mobile phones in US$ Average revenue of mobile phones per capita \| Source: Statista Consumer Market Outlook
Households in m Total number of households in the selected region \| Source: Statista
GDP (current) in US$ Gross domestic product (in current prices, constant exchange rate) of the selected region per capita \| Source: Statista, based on IMF WEOD
Internet penetration in % Estimated share of the total population in the selected region using the internet \| Source: Statista, based on ITU and national statistical offices
Source: Statista, November 2019

Source: Statista, November 2019, based on IMF, World Bank, UN and Eurostat

Methodology

The eCommerce data is based on Statista primary research (Statista Global Consumer Survey), bottom-up modeling, market data from independent databases and third-party sources, analysis of various key market and macroeconomic indicators, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts.

	2017	2018	2019	2020	2021	2022	2023	CAGR (2017-2023)
Population in m Number of individuals (all ages) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA and national statistical offices
0-14 years in m Number of individuals (age 0-14) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA and national statistical offices
15-24 years in m Number of individuals (age 15-24) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA and national statistical offices
25-34 years in m Number of individuals (age 25-34) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA and national statistical offices
35-44 years in m Number of individuals (age 35-44) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA and national statistical offices
45-54 years in m Number of individuals (age 45-54) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA and national statistical offices
55+ years in m Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects \| Source: Statista, based on UN DESA and national statistical offices
Consumer spending (current) in US$ Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Foodstuffs, beverages in US$ Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Alcohol, tobacco in US$ Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Clothing, footwear in US$ Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Housing in US$ Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Household in US$ Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Health in US$ Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Transport in US$ Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Communication in US$ Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Recreation, culture in US$ Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Education in US$ Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Restaurants, hotels in US$ Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Other in US$ Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. \| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Telecommunication Click arrow to expand
Broadband subscriptions per 100 capita Number of-fixed broadband subscriptions per 100 inhabitants \| Source: Statista, based on World Bank
Smartphone penetration in % Estimated share of the total population using a smartphone \| Source: Statista
Internet users in m Number of people in the selected region using the internet \| Source: Statista, based on ITU and national statistical offices
Hardware market Click arrow to expand
Per-capita volume laptops in units Average per capita sales of laptops and tablets in units \| Source: Statista Consumer Market Outlook
Per-capita revenue laptops in US$ Average revenue of laptops and tablets per capita \| Source: Statista Consumer Market Outlook
Per-capita volume desktop PCs in units Average per capita sales of Desktop-PCs in units \| Source: Statista Consumer Market Outlook
Per-capita revenue desktop PCs in US$ Average revenue of Desktop-PCs per capita \| Source: Statista Consumer Market Outlook
Per-capita volume mobile phones in units Average per capita sales of mobile phones in units \| Source: Statista Consumer Market Outlook
Per-capita revenue mobile phones in US$ Average revenue of mobile phones per capita \| Source: Statista Consumer Market Outlook
Households in m Total number of households in the selected region \| Source: Statista
GDP (current) in US$ Gross domestic product (in current prices, constant exchange rate) of the selected region per capita \| Source: Statista, based on IMF WEOD
Internet penetration in % Estimated share of the total population in the selected region using the internet \| Source: Statista, based on ITU and national statistical offices
Source: Statista, November 2019