• Shoes (e.g. sneaker and leather shoes)
  • Shoe accessories (e.g. care products)


  • Outdoor and sports shoes
  • Clothing
  • Accessories (e.g. hats, scarves, and gloves)
Market definition



  • Revenue in the "Shoes" segment amounts to US$74,490m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 11.7 % resulting in a market volume of US$115,904m in 2021.
  • User penetration is at 20.6 % in 2017 and is expected to hit 27.3 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$92.28.
  • From a global comparison perspective it is shown that most revenue is generated in China (US$31,755m in 2017).
Outlook Report: Shoes

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