Food & Beverages

United States

(Core country: data based on in-depth analysis)

Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Food & Beverages segment amounts to US$18,374m in 2019.
  • Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 11.0%, resulting in a market volume of US$27,872m by 2023.
  • User penetration is 49.7% in 2019 and is expected to hit 64.8% by 2023.
  • The average revenue per user (ARPU) currently amounts to US$112.41.
  • In global comparison, most revenue is generated in China (US$21,945m in 2019).
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The eCommerce market segment Food & beverages contains the online sale of fresh and packaged foods (excluding baby food), delicacies and beverages. This market segment covers for example the sale of fruit, vegetables, pasta, snacks, sweets, refrigerated products, frozen food, soft drinks and alcoholic drinks via a digital channel. The most significant channel for the online sale of food and beverages are, at present, the online shops of the large supermarkets and warehouse stores, for example, walmart.com or subscription services such as HelloFresh. Not included in this market segment are delivery services of ready-to-eat meals. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
in-scope
  • Food (fresh and packaged foods, fruits, vegetables, pasta, snacks, sweets, refrigerated products, frozen food)
  • Soft drinks and alcoholic drinks
out-of-scope
  • Baby food
Food & Personal Care eCommerce report 2019

Food & Personal Care eCommerce report 2019

Statista Digital Market Outlook
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Revenue (2019)
+14.3% yoy
US$18,374m
Users (2019)
+9.5% yoy
163.5m

Revenue Revenue Growth

in the Food & Beverages market in million US$ in percent

Reading Support Revenue in the Food & Beverages segment amounts to US$18,374m in 2019. Reading Support The Food & Beverages segment is expected to show a revenue growth of 15.1% in 2020.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Users Penetration Rate

in the Food & Beverages market in millions in percent

Reading Support In the Food & Beverages segment, the number of users is expected to amount to 219.2m by 2023. Reading Support User penetration in the Food & Beverages segment is at 49.7% in 2019.

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  • Users
  • Penetration Rate
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User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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ARPU

in the Food & Beverages market in US$

Reading Support The average revenue per user (ARPU) in the Food & Beverages segment amounts to US$112.41 in 2019.

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ARPU:

The “ARPU” box shows the average annual revenue per paying user of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Top 5 online stores by net sales

The following boxes show the top 5 online stores by eCommerce net sales (first party sales) in the Food & Beverages segment . Data basis for net sales and market share are company surveys, annual reports and a complex sales forecast model developed by Statista.

amazon.com
Net sales (2018)
xxx.xxx.x
walmart.com
Net sales (2018)
xxx.xxx.x
ediblearrangements.com
Net sales (2018)
xxx.xxx.x
costco.com
Net sales (2018)
xxx.xxx.x
target.com
Net sales (2018)
xxx.xxx.x

Users by age Users by gender Users by income

in the Food & Beverages market in percent in percent in percent

Reading Support In the year 2017 a share of 33.0% of users is 25-34 years old. Reading Support In the year 2017 a share of 54.1% of users is male. Reading Support In the year 2017 a share of 37.7% of users is in the high income group.

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  • Users by age
  • Users by gender
  • Users by income
Info

Users by age:

The Users by age box shows the age distribution of users of the selected market (market segment, region) in age groups. The data is based on Statista's Global Consumer Survey.

Users by gender:

The Users by gender box shows the gender distribution of users of the selected market (market segment, region). The data is based on Statista's Global Consumer Survey.

Users by income:

The Users by income box shows the income distribution of users of the selected market (market segment, region) in tertiles. The data is based on Statista's Global Consumer Survey. Values shown are only based on survey respondents who answered the question regarding their income.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue Global Comparison - User Penetration

in the Food & Beverages market in million US$ in percent

Reading Support With a market volume of US$21,945m in 2019, most revenue is generated in China. Reading Support With a rate of 56.8%, the user penetration in the Food & Beverages segment is highest in United Kingdom.

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  • Global Comparison - Revenue
  • Global Comparison - User Penetration
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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.


Global Comparison – User Penetration:

The “User Penetration” tab shows a comparison of user penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2017201820192020202120222023 CAGR
(2017-2023)
Population in m
Number of individuals (all ages) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
0-14 years in m
Number of individuals (age 0-14) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
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15-24 years in m
Number of individuals (age 15-24) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
25-34 years in m
Number of individuals (age 25-34) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
35-44 years in m
Number of individuals (age 35-44) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
45-54 years in m
Number of individuals (age 45-54) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
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55+ years in m
Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xxx.x xxx.x
Consumer spending (current) in US$
Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Foodstuffs, beverages in US$
Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Alcohol, tobacco in US$
Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Clothing, footwear in US$
Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Housing in US$
Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Household in US$
Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Health in US$
Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx xx,xxx xx,xxx xx,xxx
Transport in US$
Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Communication in US$
Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx xxx xxx x,xxx
Recreation, culture in US$
Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Education in US$
Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx x,xxx x,xxx x,xxx
Restaurants, hotels in US$
Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Other in US$
Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Telecommunication
Click arrow to expand
Broadband subscriptions per 100 capita
Number of-fixed broadband subscriptions per 100 inhabitants | Source: World Bank, Statista
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Smartphone penetration in %
Estimated share of the total population using a smartphone | Source: Statista Research
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Hardware market
Click arrow to expand
Per-capita volume laptops in units
Average per capita sales of laptops and tablets in units | Source: Statista Research
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Per-capita revenue laptops in US$
Average revenue of laptops and tablets per capita | Source: Statista Research
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Per-capita volume desktop PCs in units
Average per capita sales of Desktop-PCs in units | Source: Statista Research
x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Per-capita revenue desktop PCs in US$
Average revenue of Desktop-PCs per capita | Source: Statista Research
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Per-capita volume mobile phones in units
Average per capita sales of mobile phones in units | Source: Statista Research
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Per-capita revenue mobile phones in US$
Average revenue of mobile phones per capita | Source: Statista Research
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Households in m
Total number of households in the selected region. | Source: Statista Research
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
GDP (current) in US$
Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: IMF, Statista
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Internet connection speed in Mbits/s
Average internet connection speed in Mbits/s| Source: Statista, based on Akamai
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Internet penetration in %
Estimated share of the total population in the selected region using the internet | Source: Statista Research, based on ITU and national statistical offices
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Source: Statista, June 2019
Source: Statista, June 2019, based on IMF, World Bank, UN and Eurostat