Home Appliances


  • “White goods” (e.g. washing machines, dishwashers, refrigerators, washer-dryers)
  • Small electric home appliances (e.g. coffee machines, espresso machines, food processors, microwaves and vacuum cleaners)


  • B2B markets (e.g. Alibaba)
  • Resale of used goods (reCommerce)
  • Sales between private persons (e.g. Craigslist)
Market definition



  • Revenue in the "Home Appliances" segment amounts to US$92,016m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 9.0 % resulting in a market volume of US$130,072m in 2021.
  • User penetration is at 11.4 % in 2017 and is expected to hit 14.7 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$205.22.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$40,304m in 2017).
Outlook Report: Home Appliances

Trends, Insights & Top Players

Home Hide

Find the proper statistic fast and easy:

Digital Market Outlook

Full access to the "Digital Economy" - only with a Corporate Account

  • Market insights and forecasts including key performance indicators
  • 81 markets, 50 countries
  • Insights into target groups and demographics

Benefit from the knowledge of our specialized experts with the Digital Market Outlook.