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Toys & Baby
- Revenue in the "Toys & Baby" segment amounts to US$105,655m in 2018.
- Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 10.6% resulting in a market volume of US$158,362m in 2022.
- User penetration is at 10.3% in 2018 and is expected to hit 12.7% in 2022.
- The average revenue per user (ARPU) currently amounts to US$198.83.
- From a global comparison perspective it is shown that most revenue is generated in China (US$47,552m in 2018).
Revenue Revenue Growth
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User Penetration Rate
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Global Comparison - Revenue Global Comparison - User Penetration
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Key Market Indicators
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