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Toys & Baby
- Revenue in the "Toys & Baby" segment amounts to US$27,399m in 2018.
- Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 8.4% resulting in a market volume of US$37,828m in 2022.
- User penetration is at 20.9% in 2018 and is expected to hit 23.2% in 2022.
- The average revenue per user (ARPU) currently amounts to US$399.66.
- From a global comparison perspective it is shown that most revenue is generated in China (US$47,552m in 2018).
Revenue Revenue Growth
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User Penetration Rate
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- Penetration Rate
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Users by age Users by income Users by gender
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Global Comparison - Revenue Global Comparison - User Penetration
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Key Market Indicators
Top 5 online stores by net sales
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