Toys & Baby


  • Toys and products for infants (e.g. clothing, baby changing products, care products, baby food, bottles, nursing products)
  • Baby furniture (e.g. playpens)
  • Strollers
  • Car seats


  • B2B markets (e.g. Alibaba)
  • Resale of used goods (reCommerce)
  • Sales between private persons (e.g. Craigslist)
Market definition


United States

  • Revenue in the "Toys & Baby" segment amounts to US$17,729m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 6.7 % resulting in a market volume of US$22,956m in 2021.
  • User penetration is at 21.1 % in 2017 and is expected to hit 22.8 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$321.94.
  • From a global comparison perspective it is shown that most revenue is generated in China (US$40,127m in 2017).
Outlook Report: Toys & Baby

Trends, Insights & Top Players

Home Hide

Find the proper statistic fast and easy:

Digital Market Outlook

Full access to the "Digital Economy" - only with a Corporate Account

  • Market insights and forecasts including key performance indicators
  • 81 markets, 50 countries
  • Insights into target groups and demographics

Benefit from the knowledge of our specialized experts with the Digital Market Outlook.