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Toys & Baby
- Revenue in the "Toys & Baby" segment amounts to US$221m in 2018.
- Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 8.2% resulting in a market volume of US$303m in 2022.
- User penetration is at 17.0% in 2018 and is expected to hit 20.1% in 2022.
- The average revenue per user (ARPU) currently amounts to US$29.01.
- From a global comparison perspective it is shown that most revenue is generated in China (US$47,552m in 2018).
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Global Comparison - Revenue Global Comparison - User Penetration
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Key Market Indicators
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